Truly LA is a Dedicated Taproom for Exploring & Discovering Hard Seltzer
Laura McQuarrie — October 4, 2021 — Lifestyle
References: foodandwine
One of the best-selling hard seltzer brands in America, Truly, is planning to open the doors to its very own dedicated hard seltzer taproom next year called Truly LA. With the opening of this destination, Truly is set to become the largest major national hard seltzer brand to have a dedicated taproom.
The 8,000-square-foot space is designed to accommodate 350 people, indoors and outdoors, and it speaks to the brand's dedicated audience that values exploration and discovery. The community-focused space is all about fostering connection and the brick-and-mortar space will offer 12 taps with a selection of classic seltzers, lemonades, iced teas, punch and new offerings, along with a globally inspired menu of light refreshments to pair perfectly with the beverages.
The 8,000-square-foot space is designed to accommodate 350 people, indoors and outdoors, and it speaks to the brand's dedicated audience that values exploration and discovery. The community-focused space is all about fostering connection and the brick-and-mortar space will offer 12 taps with a selection of classic seltzers, lemonades, iced teas, punch and new offerings, along with a globally inspired menu of light refreshments to pair perfectly with the beverages.
Trend Themes
1. Hard Seltzer Taprooms - The rise of dedicated taprooms for hard seltzer brands presents an opportunity to create unique immersive experiences that appeal to a growing audience.
2. Community-focused Spaces - Creating community-focused spaces to foster connections and brand loyalty present a significant opportunity for hard seltzer brands to build long-term relationships with consumers.
3. Menu Innovation - Offering unique and globally inspired menus that complement the flavors of hard seltzer presents an opportunity for food and beverage companies to expand their offerings and appeal to a growing customer base.
Industry Implications
1. Alcohol and Beverage - The rise of hard seltzer taprooms offers a potential platform for alcohol and beverage companies to create unique brand experiences and tap into a growing market of health-conscious drinkers.
2. Hospitality - The growth of hard seltzer taprooms presents a major opportunity for the hospitality sector to create new immersive experiences and tap into the trend of experiential consumerism.
3. Food - The trend of offering unique and globally inspired menus that complement the flavors of hard seltzer presents a major opportunity for the food industry to expand their offerings and appeal to a growing segment of health-conscious consumers who prioritize taste in their food choices.
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