Truly Extra Hard Seltzer Shares an Extra Boost with 8% ABV
Laura McQuarrie — March 8, 2021 — Lifestyle
References: prnewswire
Unlike Truly Hard Seltzer's original flavors, Truly Lemonade and Truly Iced Tea that boast 5% ABV, the all-new Truly Extra Hard Seltzer comes in at 8% ABV and promises an extra kick. As one of the first brands of its kind to launch a higher ABV choice, Truly Hard Seltzer is setting itself apart with a product that has just a single gram of sugar and 220 calories per each 16-ounce can.
The Black Raspberry and Peach Mango Truly Extra flavors were created to appeal to convenience store shoppers who are looking for single-serve, higher ABV beverages that still provide all the refreshment of a regular hard seltzer. While many gravitate to hard seltzers because they are on par with light beer, these options appeal to those who want more variety.
The Black Raspberry and Peach Mango Truly Extra flavors were created to appeal to convenience store shoppers who are looking for single-serve, higher ABV beverages that still provide all the refreshment of a regular hard seltzer. While many gravitate to hard seltzers because they are on par with light beer, these options appeal to those who want more variety.
Trend Themes
1. High-abv Hard Seltzers - The rising popularity of higher alcohol content hard seltzers creates an opportunity for brands to differentiate themselves.
2. Single-serve Convenience Store Beverages - Convenience store shoppers looking for higher ABV options create a market for single-serve high ABV hard seltzers.
3. Low-calorie High ABV Beverages - The trend towards low-calorie alcoholic beverages with a higher alcohol content creates an opportunity for brands to target health-conscious consumers
Industry Implications
1. Alcoholic Beverage Manufacturing - Brands can capitalize on the trend of high ABV hard seltzers by incorporating it into their product lines.
2. Convenience Stores - Convenience stores have an opportunity to appeal to consumers looking for single-serve higher ABV hard seltzers.
3. Fitness & Health Industry - Brands can target the health-conscious consumer by marketing their low calorie and high ABV hard seltzers as a healthier alternative to traditional alcoholic beverages.
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