Tribe Cosmetics Makes All-Natural, Vegan, Easy-to-Apply Makeup for Men
Laura McQuarrie — July 15, 2021 — Fashion
References: tribecosmetics & barrons
Tribe Cosmetics makes color cosmetics for men that are completely natural, vegan, cruelty-free and especially easy to apply, since no special brushes or applicators are needed. Co-founder Pergrin Pervez wanted to prepare for a big meeting and visited a major makeup store and was only told that makeup was gender-neutral and that he could look around to find what he needed. As Pervez describes, "As I looked around more, I was really kind of confused. I looked up at the advertising and thought, ‘You have so many women here with different types of makeup, but which of these women looks like me and which ones can I aspire to? I want to go to a meeting tomorrow to close a deal, where’s that look?'"
The brand officially launched this year with makeup for men and products like Moisturizer, Skin Fix and Beard Fix.
The brand officially launched this year with makeup for men and products like Moisturizer, Skin Fix and Beard Fix.
Trend Themes
1. Men's Color Cosmetics - Men's color cosmetics are becoming increasingly popular.
2. Gender-neutral Makeup - The demand for gender-neutral makeup is on the rise.
3. All-natural and Vegan Makeup - There is a growing trend towards all-natural and vegan makeup products.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the rising demand for gender-neutral and inclusive makeup products.
2. Men's Grooming - The men's grooming industry has the opportunity to expand its offerings and tap into the growing market for men's color cosmetics.
3. Natural and Vegan Products - The natural and vegan product industry can benefit from catering to the demand for cruelty-free and sustainable makeup options.
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