The Nestlé 'Win A Staycation' Promotion Offers Local Travel
Michael Hemsworth — April 23, 2021 — Marketing
References: nestle & conveniencestore
Recreational travel has ground to a halt in the face of the COVID-19 pandemic on a global level, so the Nestlé 'Win A Staycation' Promotion is positioned to offer consumers a way to enjoy a local vacation this year. The promotion will start May 3 and will provide winners in the UK with a staycation worth up to £1,500, and will see one available everyday until June 27. The promotion will be promoted on the packs of KitKat, Aero , Polo, Yorkie and Rowntree's.
Shopper Marketing Manager Helen Bailor spoke on the new Nestlé 'Win A Staycation' Promotion saying, "As the format most bought on impulse [HIM, CTP, Q1 2020], it has suffered from the reduction in shopper transactions as people have made fewer shopping trips and focused on in-home consumption. Therefore, this promotion is designed with the dual benefit of bringing excitement and added value to the singles category in order to drive sales, whilst also providing a motivating range of prizes to attract the many people looking forward to getting back into the great outdoors, taking holidays, and enjoying days out whilst also supporting local industry.”
Shopper Marketing Manager Helen Bailor spoke on the new Nestlé 'Win A Staycation' Promotion saying, "As the format most bought on impulse [HIM, CTP, Q1 2020], it has suffered from the reduction in shopper transactions as people have made fewer shopping trips and focused on in-home consumption. Therefore, this promotion is designed with the dual benefit of bringing excitement and added value to the singles category in order to drive sales, whilst also providing a motivating range of prizes to attract the many people looking forward to getting back into the great outdoors, taking holidays, and enjoying days out whilst also supporting local industry.”
Trend Themes
1. Staycation Promotions - By offering staycation promotions, companies can encourage local tourism and support struggling industries due to the COVID-19 pandemic.
2. Product Packaging Promotions - Offering promotions on product packaging can attract impulse buyers and drive sales for struggling industries due to the COVID-19 pandemic.
3. Local Travel Promotions - By offering local travel promotions, companies can encourage consumers to explore nearby destinations and support local industries struggling due to the COVID-19 pandemic.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can offer staycation promotions and attract impulse buyers by featuring promotions on their packaging.
2. Hospitality and Tourism - Companies in the hospitality and tourism industry can offer local travel promotions to encourage locals to explore their areas and support struggling local businesses.
3. Retail - Retail companies can drive sales by featuring promotions on product packaging and supporting struggling industries due to the COVID-19 pandemic.
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