SPAR's Shop, Save & Win Campaign Rewarded Winners in South Africa
Jana Pijak — January 18, 2021 — Business
References: lowvelder.co.za
Supermarket chain SPAR launched a SHOP, SAVE & WIN campaign between June 26 to October 4th of last year, in an effort to reward loyal customers in South Africa's Lowveld region during an uncertain time for us all -- the COVID-19 pandemic. The exciting promotion gave frequent shoppers a chance to win up to R150 000 in SPAR vouchers, and featured a draw of 10 weekly winners from a selection of in-store and online entries.
Two lucky winners took home the grand prize and got the chance to take a selfie in front of their favourite SPAR store, with their winning Red Ticket in hand. Selfies were then shared on the SPAR Lowveld Facebook page. "All Red ticket entries received stood a chance to be randomly selected as the beneficiary of a R10 000 SPAR voucher and an extra R5 000 SPAR voucher for a nominated friend," making this contest a fun marketing strategy that also boosted engagement on the retailer's social media channels.
Image Credit: Lowvelder
Two lucky winners took home the grand prize and got the chance to take a selfie in front of their favourite SPAR store, with their winning Red Ticket in hand. Selfies were then shared on the SPAR Lowveld Facebook page. "All Red ticket entries received stood a chance to be randomly selected as the beneficiary of a R10 000 SPAR voucher and an extra R5 000 SPAR voucher for a nominated friend," making this contest a fun marketing strategy that also boosted engagement on the retailer's social media channels.
Image Credit: Lowvelder
Trend Themes
1. Pandemic Loyalty Contests - More brands will launch loyalty contests to reward customers during uncertain times.
2. Social Media Engagement - Contests that incentivize social media engagement will become increasingly popular.
3. In-store and Online Entries - Contests that incorporate both in-store and online entries will gain traction.
Industry Implications
1. Retail - Retailers, particularly supermarket chains, will invest in loyalty contests to keep customers engaged.
2. Social Media - Social media platforms will see an increase in engagement due to the rise of loyalty contests that incentivize social media sharing.
3. E-commerce - E-commerce platforms will incorporate loyalty contests to boost engagement with their customer base.
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