These Travel Accommodation Ads Star Jane Lynch and Bobby Lee
Riley von Niessen — June 28, 2016 — Pop Culture
These travel accommodation commercials by Booking.com portray comedians Jane Lynch and Bobby Lee as a supremely awkward couple.
The 15-second commercials show the strange couple furiously making out on a bed and feeding sushi to one another on a tropical landscape, telling the story of their time away for a friends wedding. Another ad shows that the two never actually made it to the wedding that they planned on attending, opting to stay at their hotel and enjoy the company of each other instead -- much to the dismay of a strange troll-like flower girl.
Jane Lynch and Bobby Lee use their comedic talents in the travel accommodation ads to market the luxury of the spaces provided by Booking.com while also capturing the undivided attention of potential travelers.
The 15-second commercials show the strange couple furiously making out on a bed and feeding sushi to one another on a tropical landscape, telling the story of their time away for a friends wedding. Another ad shows that the two never actually made it to the wedding that they planned on attending, opting to stay at their hotel and enjoy the company of each other instead -- much to the dismay of a strange troll-like flower girl.
Jane Lynch and Bobby Lee use their comedic talents in the travel accommodation ads to market the luxury of the spaces provided by Booking.com while also capturing the undivided attention of potential travelers.
Trend Themes
1. Comedian-cast Marketing - Incorporating comedians in advertising campaigns can capture the attention of potential customers and create a memorable brand image.
2. Unconventional Storytelling - Using humor and unconventional narratives in commercials can engage viewers and leave a lasting impression about the product or service being promoted.
3. Authenticity and Entertainment - Leveraging the comedic talents of celebrities in advertisements can add authenticity and entertainment value, making the brand more relatable to consumers.
Industry Implications
1. Travel Accommodation - Incorporating comedians in hotel commercials can disrupt the traditional advertising approach in the travel accommodation industry and attract new customers.
2. Advertising and Marketing - Unconventional storytelling techniques in commercials can provide disruptive innovation opportunities in the advertising and marketing industry, helping brands stand out from the competition.
3. Entertainment and Media - Using comedians in advertisements can create collaboration opportunities between brands and celebrities, leading to innovative and engaging content in the entertainment and media industry.
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