Trivago is Using AI to Replace Spokespeople & Simplify Productions
Laura McQuarrie — December 15, 2023 — World
References: skift
Trivago recently refreshed its brand, and released a new logo along with what it calls "a first-of-its-kind AI-driven television advertising campaign." The AI-driven campaign for the company can be found in multiple languages, and it spells out how it can help to simplify the process of booking accommodations at the best possible price, ultimately helping to save travelers time and money.
“The spot is an evolution of the Mr. Trivago or Mr. and Mrs. Trivago spots that in the past had 20 spokespeople and 35 productions,” Trivago CEO Johannes Thomas told Skift, “The beauty now in leveraging AI is to have one actor in one production, and being able to cut production times in half.”
“The spot is an evolution of the Mr. Trivago or Mr. and Mrs. Trivago spots that in the past had 20 spokespeople and 35 productions,” Trivago CEO Johannes Thomas told Skift, “The beauty now in leveraging AI is to have one actor in one production, and being able to cut production times in half.”
Trend Themes
1. AI-driven Advertising - Trivago's AI-driven television advertising campaign is showcasing the potential of using AI to simplify the production process and reduce costs.
2. Language-specific AI Campaigns - Trivago's AI-driven campaign is available in multiple languages, highlighting the trend of personalized and targeted advertising across different markets.
3. Streamlined Booking Process - Trivago's AI campaign emphasizes how AI technology can simplify and expedite the process of booking accommodations, providing convenience and time-saving for travelers.
Industry Implications
1. Hospitality - AI-driven advertising campaigns in the hospitality industry can disrupt traditional marketing models by enabling cost-effective and personalized advertising strategies.
2. Travel - The adoption of AI-driven campaigns in the travel industry offers opportunities to streamline booking processes, enhance customer experiences, and optimize marketing efforts.
3. Technology - The use of AI in advertising campaigns showcases the potential for disruptive innovation in the technology industry, enabling more efficient and targeted advertising approaches.
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