Tigi Haircare Debuted the 'You Can Always Start Over' Campaign
Grace Mahas — January 13, 2020 — Social Good
References: tigi & cosmeticsbusiness
The "gift" of starting over is highlighted in the luxury salon service brand Tigi Haircare's new 'You Can Always Start Over' campaign. The campaign features a series of real-life transformation stories from individuals in the Los Angeles trans gendered community.
The progressional hair care brand partnered with the Trans Wellness Center -- an organization that provides comprehensive services for transgender and non-binary people -- and features a new brand ambassador: celebrity hairstylist Andrew Fitzsimons to deliver this inspiring and inclusive campaign. The partnership aims to raise awareness and showcase resources for Trans Wellness Centre
The You Can Always Start Over campaign will roll out throughout the year on social media and other digital platforms.
Image Credit: Tigi Haircare
The progressional hair care brand partnered with the Trans Wellness Center -- an organization that provides comprehensive services for transgender and non-binary people -- and features a new brand ambassador: celebrity hairstylist Andrew Fitzsimons to deliver this inspiring and inclusive campaign. The partnership aims to raise awareness and showcase resources for Trans Wellness Centre
The You Can Always Start Over campaign will roll out throughout the year on social media and other digital platforms.
Image Credit: Tigi Haircare
Trend Themes
1. Inclusive Advertising - Trend towards advertising campaigns that represent and empower marginalized groups can tap into a growing consumer base for whom social activism is driven by purchase decisions.
2. Cultural Collaborations - The inclusion of community organizations and celebrity endorsements in advertising marks a creative opportunity for companies to bridge social gaps and showcase their commitment to social responsibility.
3. Long-term Representation - Campaigns that promise to highlight under-represented groups over an extended period of time can form a loyal consumer base who seeks to support organizations that align with their values.
Industry Implications
1. Salon Services - Marketing inclusive and safe salon services to marginalized groups can enhance customer engagement, awareness, and can drive growth in under-served communities.
2. Non-profit Organizations - Partnering with community organizations that promote social inclusion and awareness can help brands enhance their image and commitment to social responsibility.
3. Celebrity Endorsements - Working with celebrities who are advocates for social justice and inclusivity, companies can showcase their commitment to diversity and social equality.
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