Greater Anglia is Giving Travelers a Look at Its New Fleet with Virtual Reality
Laura McQuarrie — November 16, 2017 — Marketing
References: greateranglia & campaignlive
In order to introduce travelers to its new fleet of trains, Greater Anglia is now hosting virtual reality train preview experiences at a variety of its stations.
With the #GAVIRTUAL experience, customers are invited to board a train, take a seat and get a sense of what they can expect from Greater Anglia as of 2019. The experience gives people the chance to look at new carpets, seats, furnishings, large windows and the plug outlets that are offered onboard, as well as the toilets.
A growing number of companies within the realm of travel and hospitality are leveraging virtual reality for the purposes of providing sneak peeks and allowing consumers to see for themselves how a company's offerings differ from those of a competitor.
With the #GAVIRTUAL experience, customers are invited to board a train, take a seat and get a sense of what they can expect from Greater Anglia as of 2019. The experience gives people the chance to look at new carpets, seats, furnishings, large windows and the plug outlets that are offered onboard, as well as the toilets.
A growing number of companies within the realm of travel and hospitality are leveraging virtual reality for the purposes of providing sneak peeks and allowing consumers to see for themselves how a company's offerings differ from those of a competitor.
Trend Themes
1. Virtual Reality Previews - Disruptive innovation opportunities include providing virtual reality previews for various industries, such as real estate, tourism, and entertainment.
2. Enhanced Customer Experiences - Disruptive innovation opportunities include using virtual reality to enhance customer experiences in industries like retail, automotive, and healthcare.
3. Marketing and Advertising - Disruptive innovation opportunities include using virtual reality as a marketing and advertising tool in industries like fashion, sports, and food and beverage.
Industry Implications
1. Real Estate - Disruptive innovation opportunities include using virtual reality to offer virtual property tours and facilitate remote decision-making for homebuyers.
2. Tourism - Disruptive innovation opportunities include using virtual reality to provide immersive travel experiences and showcase destinations to potential visitors.
3. Entertainment - Disruptive innovation opportunities include using virtual reality in gaming, live events, and theme parks to create immersive and interactive experiences for consumers.
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