The Container Store's Closet Clean Out Resale Program Slows Fashion Waste
Laura McQuarrie — May 2, 2023 — Eco
References: containerstore.thredup & businesswire
The Container Store is the first custom closets retailer to collaborate with thredUP and this season, it is supporting spring cleaning with a newly announced Closet Clean Out resale program. With this program, The Container Store is making the most of thredUP’s Resale-as-a-Service so that customers can resell their gently-worn items for shopping credit at The Container Store.
As of May 1st, 2023, customers can earn a e-gift card to The Container Store by sending in women’s and kids’ clothing, as well as other items like shoes and accessories.
This initiative has the potential to not only support cleaner closets and more organized households but also a more sustainable planet with reduced fashion waste.
As of May 1st, 2023, customers can earn a e-gift card to The Container Store by sending in women’s and kids’ clothing, as well as other items like shoes and accessories.
This initiative has the potential to not only support cleaner closets and more organized households but also a more sustainable planet with reduced fashion waste.
Trend Themes
1. Closet Cleanout Programs - Opportunity to collaborate with resale platforms to create programs that incentivize customers to clean out their closets and reduce fashion waste.
2. Resale-as-a-service - Opportunity to offer Resale-as-a-Service as an added value to existing customers to increase retention and loyalty.
3. Sustainable Fashion - Opportunity to integrate sustainable fashion practices into business operations and marketing strategies to appeal to consumers looking for eco-friendly options.
Industry Implications
1. Retail - Retailers can collaborate with resale platforms and offer incentives to customers for cleaning out their closets, increasing foot traffic and customer loyalty.
2. Fashion - Fashion brands can integrate sustainable practices into their business operations and marketing strategies to appeal to eco-conscious consumers.
3. Resale Platforms - Resale platforms can expand their partnerships with retailers and offer Resale-as-a-Service to increase their customer base and revenue streams.
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