Inclusive Fashion Brand Torrid Launches a Resale Program with ThredUp
References: torrid & fashionunited.in
The introduction of a resale business between Torrid and ThredUp has been announced. Torrid, which sells plus size clothing, intimates, and accessories straight to consumers, has used ThredUp's Clean Out program for the resale partnership. The agreement will enable Torrid to install the business's unique operational platform and provide its clients with a secondhand shopping experience. Sellers who list items for resale will receive a Torrid shopping credit to reuse on the site, and Torrid will be able to deliver a new secondhand shopping experience for all.
“As the first plus-size brand to leverage our RaaS platform, Torrid is a leader in its industry and making secondhand available to even more customers. Torrid’s resale programme offers a tailored and unique experience that provides consumers with a responsible way to give their preloved clothing a second or even third life,” said James Reinhart, CEO of ThredUp.
Image Credit: ThredUp
“As the first plus-size brand to leverage our RaaS platform, Torrid is a leader in its industry and making secondhand available to even more customers. Torrid’s resale programme offers a tailored and unique experience that provides consumers with a responsible way to give their preloved clothing a second or even third life,” said James Reinhart, CEO of ThredUp.
Image Credit: ThredUp
Trend Themes
1. Plus-size Resale - The expansion of Torrid's resale program with ThredUp to offer plus-size clothing options disrupts the traditional resale market by catering to a historically underserved market.
2. Brand-resale Partnerships - The partnership between Torrid and ThredUp demonstrates a trend of brands teaming up with resale platforms to offer sustainable fashion options and incentivize customer loyalty.
3. Resale for Shopping Credit - ThredUp's Clean Out program, which rewards sellers with shopping credit, highlights a growing trend of incentivizing sustainable fashion practices and circular economy models.
Industry Implications
1. Fashion Retail - The Torrid and ThredUp partnership presents a unique opportunity for fashion retailers to tap into the resale market and offer more sustainable and inclusive fashion options to customers.
2. Resale Platforms - Resale platforms like ThredUp have the potential to grow their business by partnering with brands and expanding into new markets, such as plus-size fashion.
3. Circular Economy - The trend of incentivizing sustainable fashion practices and promoting circular economy models through resale, such as ThredUp's Clean Out program, creates opportunities for businesses to promote socially responsible practices and cater to environmentally conscious consumers.
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