Kate Spade New York Launches a Pre-Loved Collection with ThredUp
References: katespade & fashionunited
Kate Spade New York is joining ThredUp’s resale platform with the debut of the ‘Pre-Loved’ program. ThredUp's resale-as-a-service (RaaS) enables brands to connect to the company's operating platform to create a tailored resale experience, and the initiative has already recruited brands like Tommy Hilfiger, Canada Goose, and Francesca’s.
Customers may take part by printing a prepaid mailing label from the website, packing a shippable box with children's or women's merchandise, and sending it to ThredUp. Consumers will receive a shopping credit that can be used online or in-store.
“We continue to identify ways that our brand can show up for our community and help minimise our footprint on the planet. We are thrilled to partner with ThredUp, a company that shares our values, to work towards a more responsible future,” said Kate Spade New York CEO, Liz Frazer.
Image Credit: Kate Spade New York
Customers may take part by printing a prepaid mailing label from the website, packing a shippable box with children's or women's merchandise, and sending it to ThredUp. Consumers will receive a shopping credit that can be used online or in-store.
“We continue to identify ways that our brand can show up for our community and help minimise our footprint on the planet. We are thrilled to partner with ThredUp, a company that shares our values, to work towards a more responsible future,” said Kate Spade New York CEO, Liz Frazer.
Image Credit: Kate Spade New York
Trend Themes
1. Pre-loved Accessories - The growth of pre-loved accessories will increase opportunities for subscription-based businesses, rental services and luxury consignment stores.
2. Resale-as-a-service - Resale-as-a-service offers disruptive innovation opportunities in the retail industry by creating new revenue streams and increasing customer engagement.
3. Sustainable Fashion - The growth of pre-loved accessories as part of sustainable fashion will create disruptive innovation opportunities in the circular economy.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the growth of resale-as-a-service to reinforce their position as sustainable brands.
2. Luxury Goods - Luxury goods retail will benefit from the high-end pre-loved accessories segment, while catering to its environmentally conscious customer base.
3. Subscription Economy - The subscription-based business model will become more relevant as pre-loved accessories create demand for a rental fashion model.
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