TOMS and So iLL Came Together to Reimagine Signature Silhouettes
Laura McQuarrie — August 16, 2018 — Social Good
References: indiegogo
TOMS and So iLL came together to create an exclusive line of shoes as a perk for those who support 1Climb and its mission to fund climbing walls for Boys and Girls Clubs around the country, as well as day passes for club members.
The collaboration between TOMS and So iLL involved the reimagining of both iconic shoe types, including the classic TOMS Alpargatas—the shoes that first kicked off the One for One movement—which serve as a lifestyle shoe and the So iLL climbing shoe. Both shoes received a teal colorway and Dark Matter Rubber, a material that was originally developed for the Navy Seals and touted as "the stickiest shoe rubber on the planet."
The TOMS and So iLL shoes can currently be obtained as rewards for those who support the 1Climb crowdfunding campaign on Indiegogo.
The collaboration between TOMS and So iLL involved the reimagining of both iconic shoe types, including the classic TOMS Alpargatas—the shoes that first kicked off the One for One movement—which serve as a lifestyle shoe and the So iLL climbing shoe. Both shoes received a teal colorway and Dark Matter Rubber, a material that was originally developed for the Navy Seals and touted as "the stickiest shoe rubber on the planet."
The TOMS and So iLL shoes can currently be obtained as rewards for those who support the 1Climb crowdfunding campaign on Indiegogo.
Trend Themes
1. Collaborative Climbing Shoes - The collaboration between TOMS and So iLL demonstrates the trend of brands coming together to create exclusive products.
2. One for One Movement - TOMS' Alpargatas shoes, which were part of the collaboration, showcase the trend of brands incorporating social impact into their business models.
3. Crowdfunding for Exclusive Products - The 1Climb crowdfunding campaign on Indiegogo highlights the trend of using crowdfunding platforms to offer unique and exclusive products to supporters.
Industry Implications
1. Footwear - The collaboration between TOMS and So iLL presents disruptive innovation opportunities in the footwear industry by combining elements of lifestyle and performance shoes.
2. Outdoor Recreation - The creation of climbing shoes for the collaboration taps into the trend of innovative products in the outdoor recreation industry.
3. Non-profit Fundraising - The 1Climb crowdfunding campaign demonstrates the potential for disruptive innovation in the non-profit fundraising industry by offering exclusive shoe rewards to incentivize donations.
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