Crocs Join MARMOT On a New Quick Trail Shoe
References: highsnobiety
Croc's signature Quick Trail shoe is one that is ready for adventures and it serves as the canvas for its latest collaborative project alongside MARMOT CAPITAL. This marks the silhouette's first collaboration and it actually works closely with the Japanese branch of the imprint, MARMOT led by Kikuno Kiki.
The collaborative shoes were first taught to the public on April 23rd with a slight difference in terms of the colors and co-branding by the base. The shoes are set to launch in Japan on May 3rd and it comes in various colorway options too. Branding can be seen embossed on the side of the shoe and on the heel pub tab. There are perforations on the forefoot and it is enclosed by a toggle system.
Image Credit: MARMOT
The collaborative shoes were first taught to the public on April 23rd with a slight difference in terms of the colors and co-branding by the base. The shoes are set to launch in Japan on May 3rd and it comes in various colorway options too. Branding can be seen embossed on the side of the shoe and on the heel pub tab. There are perforations on the forefoot and it is enclosed by a toggle system.
Image Credit: MARMOT
Trend Themes
1. Adventure-centric Footwear Collaboration - Collaborative projects between footwear brands present opportunities for innovative outdoor-focused designs and branding strategies.
2. Athletic-inspired Sneaker-clog Hybrids - The fusion of athletic and casual footwear styles in sneakers-clogs opens up possibilities for versatile and trendy shoe options.
3. Japanese-influenced Collaborative Sneaker Design - Incorporating Japanese design aesthetics in collaborative sneaker projects offers a unique appeal to global audiences seeking cultural diversity in fashion.
Industry Implications
1. Footwear Design - Exploring collaborative footwear design projects can revolutionize the industry with fresh concepts and unique brand partnerships.
2. Outdoor Gear Retail - The introduction of adventure-centric sneaker-clogs creates new opportunities for retail brands to cater to consumers seeking functional yet stylish outdoor footwear options.
3. Fashion Marketing and Branding - Collaborative projects like the one between Crocs and MARMOT showcase how branding and marketing in the fashion industry can evolve through strategic partnerships and innovative design approaches.
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