On x LOEWE Introduce the Sustainable Cloudtilt Collaboration
Grace Mahas — October 20, 2023 — Fashion
References: loewe & on-running
In a fusion of luxury design and Swiss precision, On and LOEWE have unveiled their collaborative footwear, the Cloudtilt. The first drop for both men and women was launched on October 12th, with a second drop slated for January 2024. Available on on.com, loewe.com, and select On and LOEWE stores globally, the Cloudtilt is more than just a shoe; it's a statement of style and sustainability.
Designed for the modern lifestyle, the Cloudtilt is inspired by the fluidity of movement. It's the first in On's lifestyle collection to feature the innovative CloudTec® Phase, a computer-engineered midsole technology ensuring a lightweight, seamless experience. The shoe's aesthetic is enhanced with a knitted sock design, swift laces, and exclusive LOEWE x On branding.
Prioritizing sustainability, the Cloudtilt uses an EVA foam outer sole, reducing rubber usage, and a mesh upper crafted from 99% recycled polyester. Further emphasizing their eco-conscious approach, all packaging is derived from 100% recycled industrial materials.
Designed for the modern lifestyle, the Cloudtilt is inspired by the fluidity of movement. It's the first in On's lifestyle collection to feature the innovative CloudTec® Phase, a computer-engineered midsole technology ensuring a lightweight, seamless experience. The shoe's aesthetic is enhanced with a knitted sock design, swift laces, and exclusive LOEWE x On branding.
Prioritizing sustainability, the Cloudtilt uses an EVA foam outer sole, reducing rubber usage, and a mesh upper crafted from 99% recycled polyester. Further emphasizing their eco-conscious approach, all packaging is derived from 100% recycled industrial materials.
Trend Themes
1. Luxury Design - The fusion of luxury design and Swiss precision is creating opportunities for high-end fashion brands to collaborate with niche product manufacturers.
2. Sustainable Fashion - The emphasis on sustainability in the Cloudtilt collaboration highlights the growing trend of eco-conscious fashion, opening doors for brands to integrate sustainable practices into their products and supply chains.
3. Innovative Footwear Technology - The introduction of the CloudTec® Phase showcases the potential for sneaker brands to incorporate computer-engineered midsole technologies that offer lightweight and seamless experiences.
Industry Implications
1. Fashion Collaboration - The collaboration between On and LOEWE demonstrates the potential for fashion brands to collaborate with niche product manufacturers to create unique and sustainable footwear collections.
2. Environmental Sustainability - The Cloudtilt collaboration highlights the opportunities for fashion brands to embrace environmental sustainability by using recycled materials in their products and reducing waste in their packaging.
3. Athletic Footwear - The innovative features of the Cloudtilt open doors for athletic footwear brands to explore and integrate advanced technologies that enhance performance and provide a seamless experience for consumers.
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