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Squalane-Infused Facial Tissues

Clean the Sky - Positive Eco Trends & Breakthroughs

Nepia Hana Nose Celeb Tissues are Made with 100% Fresh Paper Pulp

— February 8, 2022 — Marketing
The Nepia Hana Nose Celeb facial tissues are a luxury product for consumers seeking out a soothing way to tend to themselves that draws inspiration from premium facial care cosmetic products.

The tissues are crafted with a triple-layer design that is achieved using 100% fresh paper pulp that maintains a virgin profile that hasn't been previously processed. The tissues are also infused with plant-based squalane to offer a touch of moisture with every use to prevent the skin from drying out.

The Nepia Hana Nose Celeb facial tissues are available only in Japan and speak to the continued expansion of skincare-inspired ingredients outside of cosmetics space. This comes as consumers seek out ways to enhance their daily routine with a touch of additional care.
Trend Themes
1. Skincare-inspired Tissue Products - Opportunity for tissue companies to innovate with skincare-inspired ingredients for added value.
2. Triple-layer Tissue Designs - Potential for tissue companies to improve functionality and texture through triple-layer design.
3. Luxury Tissue Market - Growth potential for high-end tissue products offering luxury experiences and added benefits.
Industry Implications
1. Tissue Manufacturing - Innovations can be made in the manufacturing process to infuse tissues with skincare benefits and improve design.
2. Skincare Industry - Opportunity for skincare companies to expand their product lines and brand presence by partnering with tissue companies to create skincare-inspired tissues.
3. Retail Industry - Retailers can tap into the luxury tissue market by offering high-end tissue products for consumers seeking elevated experiences in their daily routines.
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