Alive & More's FW18 Capsule Boasts a Range of Hoodies & Tees
References: aliveandmoreshop.bigcartel & highsnobiety
For Fall/Winter 2018, contemporary streetwear label Alive & More releases a tie-dye clothing collection, ultimately subscribing to the recent surge of psychedelia-informed fashion. The latest drop by the East London brand is relatively simple and consists of a range of colorful hoodies and tees. The Fall/Winter release is given the name 'WAR READY GEN 001' — a name that potentially has some socio-political implications.
The colorway that Alive & More selected for its tie-dye clothing collections utilizes green, purple and orange as bases. The hoodies and the tees are adorned with bold graphics that feature the streetwear label's logo on the front, as well as on the back. The lookbook for the Fall/Winter 2018 capsule is also quite interesting — instead of the entire tie-dye clothing article, the photoshoot delivers portrait images of the model.
The colorway that Alive & More selected for its tie-dye clothing collections utilizes green, purple and orange as bases. The hoodies and the tees are adorned with bold graphics that feature the streetwear label's logo on the front, as well as on the back. The lookbook for the Fall/Winter 2018 capsule is also quite interesting — instead of the entire tie-dye clothing article, the photoshoot delivers portrait images of the model.
Trend Themes
1. Psychedelia-informed Fashion - The trend of incorporating psychedelic elements in fashion presents opportunities for designers to create bold and vibrant clothing collections.
2. Bold Graphics - The use of bold graphics in clothing designs opens up avenues for innovative branding and storytelling.
3. Portrait-style Lookbooks - Shifting from traditional lookbooks to portrait-style imagery allows fashion brands to showcase their collections in a more artistic and personal way.
Industry Implications
1. Contemporary Streetwear - Contemporary streetwear brands can leverage tie-dye aesthetics and bold graphics to create unique clothing offerings that resonate with their target audience.
2. Fashion Design - The incorporation of psychedelic elements and bold graphics in clothing design provides disruptive innovation opportunities for fashion designers to break traditional fashion norms.
3. Fashion Photography - Shifting from traditional full-body fashion shoots to portrait-style photography offers innovative ways for photographers to capture and showcase clothing collections.
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