LMC Presents the Peace, Freedom, and Reversal Capsule for SS23
References: lostmanagementcities & hypebeast
Fashion label LMC introduces its latest collection designed for the Spring/Summer 2023 season dubbed Peace, Freedom, and Reversal. It is made with inspiration drawn from hippie culture that was prominent during the late 60s and this can be seen through the use of tie-dye patterns.
Additionally, the function is also a focus in the seasonal range as the colorful iterations of staple silhouettes are cozy. The rest of the range includes long-sleeved polo tops, cardigans and buttoned shirts for layering, graphic tees and sweaters, outerwear, and much more. Some of the notable pieces include the white and green varsity jacket, orange jackets, and accessories that are accented with a black rabbit to celebrate the Year of the Rabbit.
Image Credit: LMC, hypebeast, lostmanagementcities
Additionally, the function is also a focus in the seasonal range as the colorful iterations of staple silhouettes are cozy. The rest of the range includes long-sleeved polo tops, cardigans and buttoned shirts for layering, graphic tees and sweaters, outerwear, and much more. Some of the notable pieces include the white and green varsity jacket, orange jackets, and accessories that are accented with a black rabbit to celebrate the Year of the Rabbit.
Image Credit: LMC, hypebeast, lostmanagementcities
Trend Themes
1. Hippie Culture Fashion - Opportunity for fashion brands to draw inspiration from the 60s hippie culture to create unique and trending seasonal collections.
2. Tie-dye Patterns - Tie-dye patterns are making a comeback in fashion, presenting an opportunity for textile and fashion companies to explore unique dyeing techniques and create innovative designs.
3. Layering Clothing - With a focus on layering clothing in the seasonal range, there is an opportunity for fashion brands to create functional and versatile pieces that can be worn across multiple seasons.
Industry Implications
1. Fashion - Fashion companies are already exploring the world of hippie culture-fashion creating new and trendy collections and utilising tie-dye patterns, representing an opportunity for fashion designers and retailers to introduce new and fresh designs.
2. Textile - As tie-dye patterns become more popular, textile companies have the opportunity to develop innovative dyeing techniques to make the process more efficient and environmentally friendly.
3. Retail - As fashion companies introduce seasonally versatile, affordable and trendsetting clothing items, it opens an opportunity for retailers to introduce new items that cater to millennial and the younger generation.
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