Primitive and 1010 Launch the Exploration Collection for SS22
References: primitiveskate & hypebeast
Skateboarding imprint Primitive works in collaboration with Hamburg-based label 1010 on a summer Exploration collection this year. The duo draws inspiration from 1010's recent branch into the NFT realm, delivering a range of both long and short sleeve tops.
It has unique designs that are rooted in a minimal tonal palette that allows the eclectic psychedelic prints to stand out in contrast. The seasonal collection by Primitive also has a plethora of in-house graphics and prints that detail the t-shirts and hoodies. It is also accompanied by a Titan Hooded vest that is adorned with utility pockets and the Streets zipped hoodie that boasts intricate embroidery that is inspired by the look of traditional tattoos.
Image Credit: Primitive
It has unique designs that are rooted in a minimal tonal palette that allows the eclectic psychedelic prints to stand out in contrast. The seasonal collection by Primitive also has a plethora of in-house graphics and prints that detail the t-shirts and hoodies. It is also accompanied by a Titan Hooded vest that is adorned with utility pockets and the Streets zipped hoodie that boasts intricate embroidery that is inspired by the look of traditional tattoos.
Image Credit: Primitive
Trend Themes
1. Psychedelic-inspired Fashion - A growing trend in fashion that offers disruptive opportunities for print and graphic designers to incorporate unique psychedelic designs into traditional fashion pieces.
2. Collaborative Streetwear Collections - A trend where two brands collaborate to create unique streetwear collections that appeal to different target audiences, presenting disruptive innovation opportunities for each brand to reach new markets.
3. Nft-inspired Fashion - A new trend that explores the integration of NFT into fashion, offering disruptive innovation opportunities for designers to create digital fashion pieces that can be sold as unique tokens on various NFT marketplaces.
Industry Implications
1. Fashion - A highly profitable industry that continues to experience disruption from emerging trends catering to niche audiences.
2. Skateboarding - An industry that intersects with fashion, offering disruptive innovation opportunities for brands to create unique streetwear collections for skateboarders and enthusiasts.
3. NFT - An emerging industry that intersects with fashion, offering disruptive innovation opportunities for designers to create and sell unique virtual fashion pieces as NFTs.
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