Cult of Individuality Introduces its FW22 Range on the Runway
References: cultofindividuality & hypebeast
Fashion imprint Cult of Individuality introduces its seasonal collection designed for Fall/Winter 2022 on the runway and it nods to a previous era for a retro flair. The brand references the prominent trend of denim and streetwear during the early 2000s as the main inspiration.
The capsule walked down a thin runway painted in black to have a stark tonal contrast against the bright palette of menswear that was showcased. Along with this, there is tight-fitted denim in tie-dye palettes, black resin treatments, and true blue. These are then paired together with bold looks including orange clear jackets, bomber jackets with paisley prints, bright yellow graphic tees, heather grey hoodies, and sweaters in powder blue.
Image Credit: Cult of Individuality, Victoria Bruno
The capsule walked down a thin runway painted in black to have a stark tonal contrast against the bright palette of menswear that was showcased. Along with this, there is tight-fitted denim in tie-dye palettes, black resin treatments, and true blue. These are then paired together with bold looks including orange clear jackets, bomber jackets with paisley prints, bright yellow graphic tees, heather grey hoodies, and sweaters in powder blue.
Image Credit: Cult of Individuality, Victoria Bruno
Trend Themes
1. Retro Streetwear - Opportunity to create more collections that nod to previous eras and incorporate vintage designs into modern fashion.
2. Early 2000s Fashion - Opportunity to revive fashion trends from the early 2000s and add a modern twist to them.
3. Tie-dye Denim - Opportunity to incorporate tie-dye techniques on denim for a unique and trendy look.
Industry Implications
1. Fashion and Apparel - Opportunity to create new collections with retro and tie-dye designs for both men and women.
2. Textile and Dyeing - Opportunity to experiment with tie-dye techniques on denim and other materials to create unique and trendy designs.
3. Marketing and Advertising - Opportunity to advertise and market fashion collections that incorporate retro and tie-dye designs to target younger generations.
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