Awake NY Launches a SS22 Capsule Capturing the Energy of NYC
References: awakenyclothing & hypebeast
Fashion label Awake NY introduces its newest collection designed for the Spring/Summer 2022 season. It is inspired by the vibrant culture of New York City, specifically the 1999-2001 era, embodying a sense of freedom and aspirational spirits. Similar to previous capsules, the brand delivers staple outerwear options including sweatsuits, outerwear, cardigans, cargo pants, varsity-style jackets, knitwear, and much more.
The rest of the seasonal collection features fleece zipped designs with a twin tower look, star-printed anoraks, and more. Notably, the knitwear delivers standout options including the sweater vests and cardigans that are accented with stripes or butterfly patterning. It is also brightened up with hues of coral, olive green, lavender, goldenrod, Fuschia, and much more.
Image Credit: Dan Martensen
The rest of the seasonal collection features fleece zipped designs with a twin tower look, star-printed anoraks, and more. Notably, the knitwear delivers standout options including the sweater vests and cardigans that are accented with stripes or butterfly patterning. It is also brightened up with hues of coral, olive green, lavender, goldenrod, Fuschia, and much more.
Image Credit: Dan Martensen
Trend Themes
1. Nyc-inspired Fashion - Opportunity for brands to design collections that capture the energy and culture of the city, catering to nostalgia-driven consumers.
2. Retro-inspired Fashion - Opportunity for brands to tap into consumers' increasing interest in nostalgia and vintage-inspired designs.
3. Statement Knitwear - Opportunity for brands to offer unique and eye-catching knitwear pieces that stand out in the market.
Industry Implications
1. Fashion Industry - More brands can create retro and statement pieces that capture the essence of urban culture in their future collections.
2. Retail Industry - Retailers can benefit from tapping into the nostalgic and urban trend to attract consumers who are looking for unique and authentic experiences.
3. Textile Industry - Opportunity for manufacturers to produce innovative and sustainable materials for the production of retro and statement fashion pieces.
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