OBEY Unveils Its Expansive Spring/Summer 2022 Collection
Niko Pajkovic — February 28, 2022 — Fashion
References: obeyclothing & hypebeast
Iconic streetwear label OBEY has unveiled its Spring/Summer 2022 collection, a wide-ranging ensemble with a focus on eye-catching prints, vibrant colors, and knit pieces.
The expansive assortment of garments includes hoodies, jackets, knitwear, polo shirts, jeans, slacks, shorts, and more. However, a definite standout is the collection's knitwear pieces, which comprise cardigans, sweater vests, and crewneck sweaters. One particularly eye-popping item is a lime green cardigan that boasts knit floral printing on the front. In addition, button-down shirts and jackets arrive in equally vibrant designs, including psychedelic floral and aquatic designs.
Elsewhere, the collection delivers a range of coordinating tops and pants in olive cotton, lilac corduroy, and workwear styles, as well graphic t-shirts, nylon shell jackets, and a selection of hats.
Image Credit: OBEY
The expansive assortment of garments includes hoodies, jackets, knitwear, polo shirts, jeans, slacks, shorts, and more. However, a definite standout is the collection's knitwear pieces, which comprise cardigans, sweater vests, and crewneck sweaters. One particularly eye-popping item is a lime green cardigan that boasts knit floral printing on the front. In addition, button-down shirts and jackets arrive in equally vibrant designs, including psychedelic floral and aquatic designs.
Elsewhere, the collection delivers a range of coordinating tops and pants in olive cotton, lilac corduroy, and workwear styles, as well graphic t-shirts, nylon shell jackets, and a selection of hats.
Image Credit: OBEY
Trend Themes
1. Heavily-patterned Knitwear - The rise in heavily-patterned knitwear in streetwear fashion presents an opportunity for disrupting the traditional plain knitwear market.
2. Vibrant and Psychedelic Prints - The popularity of vibrant and psychedelic prints in streetwear fashion presents an opportunity for innovative textile designs.
3. Coordinating Two-piece Sets - The rise of coordinating two-piece sets in streetwear fashion presents an opportunity for disrupting the traditional mix-and-match approach to apparel.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend towards heavily-patterned knitwear and vibrant prints by exploring new design and production techniques.
2. Textile Manufacturing - The textile manufacturing industry can leverage the trend towards vibrant and psychedelic prints in streetwear to develop innovative technologies and materials.
3. Retail - Retailers can disrupt the traditional mix-and-match approach to apparel by offering coordinating two-piece sets in response to rising consumer demand for cohesive fashion.
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