Bloomberg's 'TicToc' on Twitter is a 24-Hour Destination for News
Laura McQuarrie — December 13, 2017 — Tech
Bloomberg’s TicToc is set to be launched as "the first and only global news network streaming live on Twitter," offering 24-hour news broadcasts from across 120 countries.
Over the past year, Twitter has ramped up its collaborations with a range of broadcasters and sponsors to transform its platform into a destination for TV-style content. Soon, the first news network built for Twitter will offer social media users a convenient way to keep updated on the news without having to leave their feed. To access the content regularly, users may simply follow the @tictoc account on the platform.
As well as being able to view breaking news stories from Twitter and live video reports, platform users will also be able to view content that is curated and verified by Bloomberg and TicToc's dedicated team of reporters, editors, producers and social media experts.
Over the past year, Twitter has ramped up its collaborations with a range of broadcasters and sponsors to transform its platform into a destination for TV-style content. Soon, the first news network built for Twitter will offer social media users a convenient way to keep updated on the news without having to leave their feed. To access the content regularly, users may simply follow the @tictoc account on the platform.
As well as being able to view breaking news stories from Twitter and live video reports, platform users will also be able to view content that is curated and verified by Bloomberg and TicToc's dedicated team of reporters, editors, producers and social media experts.
Trend Themes
1. Live-streaming News - The emergence of Bloomberg's TicToc as a global news network streaming live on Twitter offers opportunities for other news organizations to create their own live-streaming platforms on social media.
2. Tv-style Content on Social Media - The increasing collaboration between Twitter and broadcasters to transform the platform into a destination for TV-style content presents opportunities for businesses to produce and distribute high-quality video content on social media.
3. Verified and Curated News - The availability of curated and verified news content on Twitter through collaborations like Bloomberg's TicToc signifies a growing demand for reliable and trustworthy news sources, creating opportunities for companies to develop platforms that offer curated news from various sources.
Industry Implications
1. News Broadcasting - The emergence of live-streaming news platforms on social media presents opportunities for traditional news broadcasters to expand their reach and engage with a younger, digital-savvy audience.
2. Social Media Marketing - The trend of TV-style content on social media provides opportunities for marketers to create engaging video ads and sponsored content that seamlessly integrates into users' social media feeds.
3. Digital News Aggregation - The availability of curated and verified news content on social media highlights the need for digital news aggregation platforms that provide users with a single source for reliable news from various trusted sources.
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