TikTok Created a Video Content Channel for Amazon Fire TV
Daniel Johnson — August 11, 2020 — Tech
References: tiktok & mobilemarketer
TikTok is attempting to increase its presence streaming platforms by creating a channel for Amazon Fire TV. The new Amazon fire TV channel will feature playlists and complications of curated popular content, chosen by TikTok. The channel will also feature exclusive interviews with popular personalities on the TikTok platform. TikTok’s new channel will only allow users to consume content, and they will not be able to upload videos on Amazon Fire TV.
Uses can access the channel for free, and it will not have any ads. Diversifying the ways users can access s the platform will help TikTok maintain users as it faces issues surrounding regulation. For Amazon adding the app on the platform can bring more users to Amazon Fire TV.
Image Credit: Shutterstock
Uses can access the channel for free, and it will not have any ads. Diversifying the ways users can access s the platform will help TikTok maintain users as it faces issues surrounding regulation. For Amazon adding the app on the platform can bring more users to Amazon Fire TV.
Image Credit: Shutterstock
Trend Themes
1. Increased Presence on Streaming Platforms - TikTok's creation of a channel for Amazon Fire TV highlights the trend of social media platforms expanding their presence on streaming platforms, providing a disruptive innovation opportunity for other platforms to explore similar collaborations.
2. Curated Content Playlists - The introduction of curated popular content playlists on TikTok's Amazon Fire TV channel showcases the trend of social media platforms curating content for specific platforms, presenting a disruptive innovation opportunity for companies to create curated content channels for other streaming platforms.
3. Exclusive Interviews with Popular Personalities - TikTok's inclusion of exclusive interviews with popular personalities on their Amazon Fire TV channel exemplifies the trend of social media platforms collaborating with streaming platforms to offer unique and exclusive content, creating a disruptive innovation opportunity for other platforms to incorporate similar exclusive content channels.
Industry Implications
1. Social Media Platforms - The collaboration between TikTok and Amazon Fire TV highlights the potential for disruptive innovation in the social media platform industry, as platforms explore new ways to expand their reach and engage with different audiences through streaming partnerships.
2. Streaming Platforms - TikTok's new channel on Amazon Fire TV demonstrates the disruptive innovation potential within the streaming platform industry, as platforms embrace collaborations with social media platforms to offer diverse content and attract more users.
3. Online Entertainment - The integration of TikTok's curated content channel on Amazon Fire TV points to the disruptive innovation opportunities in the online entertainment industry, as platforms find innovative ways to provide users with curated and exclusive content across different platforms.
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