TikTok Will Host Its First Ever Shoppable Livstream with Ntwrk
Daniel Johnson — August 25, 2020 — Social Media
References: shorefire & mobilemarketer
TikTok announced that it will be hosting its first-ever shoppable live stream event in a collaborative effort with Ntwrk. During the shoppable live stream event, the two organizations will be selling a fashion collection designed by Joshua Vides. The exclusive collection will only be available for a limited time.
TikTok will feature the clothing collection during a stream on the TikTok Live platform, where viewers can purchase items when watching the stream. The clothing collection will also be available for purchase through the Ntwrk app.
Overall the live shopping event is significant for the platform. If successful, TikTok could continue to host similar live shopping events in order to further monetize the social video platform.
Image Credit: Ntwrk
TikTok will feature the clothing collection during a stream on the TikTok Live platform, where viewers can purchase items when watching the stream. The clothing collection will also be available for purchase through the Ntwrk app.
Overall the live shopping event is significant for the platform. If successful, TikTok could continue to host similar live shopping events in order to further monetize the social video platform.
Image Credit: Ntwrk
Trend Themes
1. Shoppable Livestreams - TikTok's collaboration with Ntwrk for a shoppable livestream event shows the potential of live shopping events in social video platforms.
2. Limited-time Exclusive Collections - The success of Joshua Vides' exclusive collection during the shoppable livestream event on TikTok showcases the potential of limited-time exclusive collections in driving sales.
3. Monetization of Social Video Platforms - TikTok's move towards hosting shoppable livestream events shows the potential of monetizing social video platforms through ecommerce integration.
Industry Implications
1. Fashion and Apparel - TikTok's shoppable livestream event with Ntwrk focused on fashion and apparel products, highlighting the potential of ecommerce integration in the industry.
2. Social Media - TikTok's move towards hosting shoppable livestream events shows the potential of ecommerce integration in the social media industry.
3. Ecommerce - Ntwrk's participation in the shoppable livestream event highlights the potential of ecommerce platforms and apps in driving sales through social video platforms.
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