ZEO Mimics the Flavor & Mouthfeel of Alcohol with Botanicals
Laura McQuarrie — November 9, 2020 — Lifestyle
References: feelzeo & thespiritsbusiness
ZEO's Botanical Dry is a new non-alcoholic spirit that was created to replicate the flavor and mouthfeel of alcohol. Over the course of a few years, the creators of ZEO perfected its own blend of nine natural botanicals to create a zero-ABV spirit that can be enjoyed as an alternative to gin or vodka. As the brand promises, "crisp, aromatic and with the same warmth as alcohol, you’d never guess Botanical Dry is a non-alcoholic spirit."
Botanical Dry can be added to cocktails or consumed on its own to appreciate its citrus-forward flavors. As well as being free from alcohol, Botanical Dry contains no gluten or sugar, plus it's vegan-friendly and lower in calories than its alcoholic counterparts.
ZEO also makes an amber-colored Spiced Oak that's perfect for making an Old Fashioned sans the alcohol.
Image Credit: ZEO
Botanical Dry can be added to cocktails or consumed on its own to appreciate its citrus-forward flavors. As well as being free from alcohol, Botanical Dry contains no gluten or sugar, plus it's vegan-friendly and lower in calories than its alcoholic counterparts.
ZEO also makes an amber-colored Spiced Oak that's perfect for making an Old Fashioned sans the alcohol.
Image Credit: ZEO
Trend Themes
1. Non-alcoholic Spirits - Opportunity to create new and innovative non-alcoholic drinks that replicate the flavor and mouthfeel of alcohol using natural botanicals.
2. Citrus-forward Beverages - Opportunity to bring the bold and refreshing flavors of citrus to the forefront of non-alcoholic drinks, adding a new twist to classic drinks.
3. Vegan and Gluten-free Spirits - Opportunity to cater to a wider consumer base by creating non-alcoholic spirits that are vegan and gluten-free, making them accessible to those with dietary restrictions.
Industry Implications
1. Beverage Industry - Opportunity to create a new market segment for non-alcoholic spirits that cater to consumers looking for a healthier and alcohol-free alternative to classic drinks.
2. Hospitality Industry - Opportunity to cater to a growing demand for non-alcoholic beverages by offering a unique and sophisticated experience that replicates the taste and mouthfeel of traditional cocktails.
3. Health and Wellness Industry - Opportunity to capitalize on the trend of consumers looking for healthier and low-calorie alternatives to traditional alcoholic beverages by creating botanical-based non-alcoholic spirits that cater to this market segment.
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