Gnarly Head Launched Two Special Edition Wine Varietals
Colin Smith — September 8, 2022 — Marketing
References: instagram & gnarlyhead
'Gnarly Head,' the Lodi, California-based producer of bold California wines, announced the release of two limited-edition Grateful Dead wines inspired by the rock n' roll band. The Grateful Dead is an iconic American rock band with a long history in California, a home state that it shares with the premium winery.
The two Gnarly Head wines in the Grateful Dead series are the 'Old Vine Zinfandel' and the 'Head Cabernet Sauvignon.' The Grateful Dead Limited Edition Gnarly Head Old Vine Zinfandel is a rich, spicy old vine vin sourced from 35-to-80 year old vines right at home in Lodi, California. This results in a familiar, homely flavor that delivers an authentic quality to fans. Additionally, Gnarly Head's Old Vine Zinfandel bottles feature iconography familiar to fans of the Grateful Dead, including imagery such as a kinetic skull and roses figure or a twisted ancient vine.
The second limited-edition offering is the Cabernet Sauvignon, which is a dark, fruity California Cab Sauv with rich, sweet flavors. This bottle depicts the Grateful Dead's lightning bolt skull emblem, an homage to the half-a-century-old classic album, 'Steal Your Face,' from 1976.
When speaking about the collaboration, Andrew Blok, the brand director for Gnarly Head, stated: “Gnarly Head wines and the music of the Grateful Dead are both rooted in Northern California, and both are expressive, bold and true to their roots—so this partnership is a natural fit," showing that the Grateful Dead is essentially the perfect choice for a promotional partnership, especially amongst local Californians.
Image Credit: Gnarly Head
The two Gnarly Head wines in the Grateful Dead series are the 'Old Vine Zinfandel' and the 'Head Cabernet Sauvignon.' The Grateful Dead Limited Edition Gnarly Head Old Vine Zinfandel is a rich, spicy old vine vin sourced from 35-to-80 year old vines right at home in Lodi, California. This results in a familiar, homely flavor that delivers an authentic quality to fans. Additionally, Gnarly Head's Old Vine Zinfandel bottles feature iconography familiar to fans of the Grateful Dead, including imagery such as a kinetic skull and roses figure or a twisted ancient vine.
The second limited-edition offering is the Cabernet Sauvignon, which is a dark, fruity California Cab Sauv with rich, sweet flavors. This bottle depicts the Grateful Dead's lightning bolt skull emblem, an homage to the half-a-century-old classic album, 'Steal Your Face,' from 1976.
When speaking about the collaboration, Andrew Blok, the brand director for Gnarly Head, stated: “Gnarly Head wines and the music of the Grateful Dead are both rooted in Northern California, and both are expressive, bold and true to their roots—so this partnership is a natural fit," showing that the Grateful Dead is essentially the perfect choice for a promotional partnership, especially amongst local Californians.
Image Credit: Gnarly Head
Trend Themes
1. Collaborative Marketing - Cross-promotion of products and services with popular bands and celebrities can drive brand visibility and sales.
2. Personalized Packaging - Incorporating fan-favorite iconography onto product packaging can create an emotional connection with customers and drive brand loyalty.
3. Limited-edition Products - Releasing limited-edition products can create a sense of exclusivity and urgency among customers, driving sales and brand excitement.
Industry Implications
1. Alcohol - The alcohol industry can benefit from cross-promotion with popular bands and creating personalized packaging designs to attract customers and increase sales.
2. Music - The music industry can take advantage of promotional partnerships with alcohol and other industries, leveraging their brand influence to drive sales and reach new audiences.
3. Merchandising - Merchandising companies can benefit from designing and producing limited-edition products with popular icons and imagery, driving brand excitement and sales.
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