Waitrose is the First Supermarket to Sell The Uncommon's Wine
Uk-based winemakers The Uncommon becomes the first-ever English sparkling canned wine to be available at a supermarket. Waitrose features two different premium wines that are crisp and dry -- there is the option of a fruity pinot noir bubbly rose or a bubbly white wine that is crafted from Bacchus grapes.
The grapes are hand-harvested to ensure that every can is made with high-quality ingredients. The cans are constructed from aluminum and are adorned in quirky designs. Notably, the wine is vegan, made with low sugar content, and the packaging is entirely recyclable. The bubbly white wine is named 'Gerald' and is made with the aforementioned grapes along with notes of peach, fresh cut grass, grapefruit, and elderflower. The rose is named 'Eleanor' and it features notes of red fruits such as raspberry and strawberry along with a hint of wet stone.
The grapes are hand-harvested to ensure that every can is made with high-quality ingredients. The cans are constructed from aluminum and are adorned in quirky designs. Notably, the wine is vegan, made with low sugar content, and the packaging is entirely recyclable. The bubbly white wine is named 'Gerald' and is made with the aforementioned grapes along with notes of peach, fresh cut grass, grapefruit, and elderflower. The rose is named 'Eleanor' and it features notes of red fruits such as raspberry and strawberry along with a hint of wet stone.
Trend Themes
1. Canned Sparkling Wines - Opportunity for winemakers to tap into the growing demand for convenient and eco-friendly canned sparkling wines.
2. Premium Canned Wines - Potential for supermarkets to expand their offerings by featuring premium canned wines that meet consumer preferences for high-quality and sustainable products.
3. Vegan and Low Sugar Wines - Opening for winemakers to develop vegan-friendly and low sugar sparkling wines to cater to the increasing consumer demand for healthier beverage options.
Industry Implications
1. Wine Production - Disruptive innovation opportunity for winemakers to embrace canned packaging and craft high-quality sparkling wines that align with sustainability and consumer preferences.
2. Supermarkets - Potential for supermarkets to capitalize on the rising popularity of canned sparkling wines by offering an expanded range of premium, eco-friendly, and convenient wine options.
3. Beverage Packaging - Opportunity for packaging companies to develop sustainable and eye-catching designs for canned sparkling wines, catering to the increasing market demand for attractive and recyclable packaging.
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