The Trippy Summer Pack from New Balance & Jaden Smith Shares Fun Shades
Laura McQuarrie — July 27, 2021 — Pop Culture
References: newbalance & designtaxi
New Balance and Jaden Smith are introducing The Trippy Summer Pack (named after Smith’s upcoming song Trippy Summer) to share Smith’s Vision Racers in bold new colors. This summery iteration shares two new reworked designs that are mostly white yet accented by bold pops of color.
Channeling the beauty of flowers and the landscape, these multi-colored sneakers help fans step into the artist's world, since they will find that the overall color scheme matches the visuals for Smith's music. Smith's perspective speaks to Gen Z and their ability to become the change they want to see in the world with expression, positivity and individuality.
To go along with these styles, New Balance and Jaden Smith created a coordinated hoodie and t-shirt, which make it easy to sport the kidcore aesthetic.
Channeling the beauty of flowers and the landscape, these multi-colored sneakers help fans step into the artist's world, since they will find that the overall color scheme matches the visuals for Smith's music. Smith's perspective speaks to Gen Z and their ability to become the change they want to see in the world with expression, positivity and individuality.
To go along with these styles, New Balance and Jaden Smith created a coordinated hoodie and t-shirt, which make it easy to sport the kidcore aesthetic.
Trend Themes
1. Trippy Summer Sneakers - Opportunity for sneaker brands to collaborate with musicians/celebrities and create unique and eye-catching designs that align with their fans' interests and personalities.
2. Kidcore Aesthetic - Opportunity to create fashion and accessories that appeal to Gen Z's love for vibrant and playful colors, patterns, and nostalgia for childhood items.
3. Matchy-matchy Apparel - Opportunity to offer coordinated clothing items that complement the sneaker designs and appeal to consumers who want a complete look rather than just individual pieces.
Industry Implications
1. Fashion - Fashion brands can take inspiration from New Balance and Jaden Smith's collaboration and create unique collections that offer a mix of bold and playful designs that resonate with their target audience.
2. Music - Music artists can collaborate with sneaker brands and create limited edition designs that appeal to their fans and connect with their music's visual aesthetics, offering an additional revenue stream apart from traditional album sales and tours.
3. Streetwear - Streetwear brands can offer similar collaborations with musicians and artists and create unique designs that appeal to their followers' sense of style and individuality, showcasing their creativity through bold and eye-catching designs.
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