Jor Freshgoods Launches a Set of New Balance 993 Sneakers
References: endclothing & highsnobiety
Joe Freshgoods works in collaboration with New Balance to launch its own iteration of the 993 sneaker model. It comes in light and bright tonal options including Powder Pink, Sage, and Arctic Blue to make up the range. The Chicago designer highlights his taste in colorful palettes this time around with pastel choices.
Similar to his previous work of the Inside Voices and Outside Clothes projects, the new collaboration continues to build upon the same narrative that highlights the Black experience. This time, it is designed to celebrate Black creativity across different forms. When showcased online, the creative taps the help of Black artists including Scottie Beam, Storm Reid, Jaden Smith, and Monica to model the sneakers.
Image Credit: New Balance
Similar to his previous work of the Inside Voices and Outside Clothes projects, the new collaboration continues to build upon the same narrative that highlights the Black experience. This time, it is designed to celebrate Black creativity across different forms. When showcased online, the creative taps the help of Black artists including Scottie Beam, Storm Reid, Jaden Smith, and Monica to model the sneakers.
Image Credit: New Balance
Trend Themes
1. Soft Textured Sneakers - Opportunity for companies to create unique sneaker designs with a focus on soft textures and pastel colors.
2. Collaborative Fashion Collections - Opportunity for collaborations between fashion designers, artists, and brands to create unique and meaningful fashion collections.
3. Celebrating Black Creativity - Opportunity for companies to highlight diversity and showcase the talents of Black artists and designers in fashion and other industries.
Industry Implications
1. Fashion - Opportunity for fashion brands to create soft textured sneakers and collaborate with artists and designers to create meaningful collections.
2. Art - Opportunity for artists to collaborate with fashion brands to showcase their work and create meaningful fashion collections.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to help brands showcase their commitment to diversity and inclusion by highlighting Black creatives in their campaigns.
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