The Sleigh Drop by eBay Shares a Curated Collection of Coveted Sneakers
Laura McQuarrie — November 15, 2021 — Business
References: fashionunited.uk
The Sleigh Drop from eBay is a festive event that acknowledges supply chain challenges this year, as well as the rising demand for unique pre-owned sneakers. The event gives users on the platform the chance to shop from well-known sneakerheads like sneakerheads - La La Anthony, DJ Skee and Jacques Slade.
Garry Thaniel, general manager of sneakers at eBay, says "Supply chain challenges have reshaped the season, and shoppers are craving the rare, the unique and the hard-to-find, especially when it comes to enthusiast categories like sneakers." eBay is observing a rise in pre-owned sneakers on its platform and The Sleigh Drop helps to support shoppers who are looking to collect their favorite styles. The event is set to share curated listings of sneakers from influencers' closets, including 700 pairs from DJ Skee’s closet alone.
Garry Thaniel, general manager of sneakers at eBay, says "Supply chain challenges have reshaped the season, and shoppers are craving the rare, the unique and the hard-to-find, especially when it comes to enthusiast categories like sneakers." eBay is observing a rise in pre-owned sneakers on its platform and The Sleigh Drop helps to support shoppers who are looking to collect their favorite styles. The event is set to share curated listings of sneakers from influencers' closets, including 700 pairs from DJ Skee’s closet alone.
Trend Themes
1. Pre-owned Sneaker Demand - Growing demand for unique pre-owned sneakers presents an opportunity for companies to expand into the niche pre-owned sneaker market.
2. Curated Online Events - Curated online sneaker events can capitalize on the supply chain challenges of the current market and provide exclusive access to coveted products.
3. Influencer Fashion - Influencers like La La Anthony and Jacques Slade can continue to shape the fashion industry by showcasing their style through curated collections.
Industry Implications
1. E-commerce - E-Commerce platforms like eBay can continue to capitalize on the pre-owned sneaker trend and facilitate curated shopping experiences.
2. Fashion Retail - Fashion retailers can expand into the pre-owned sneaker market and collaborate with influencers to offer exclusive and curated collections.
3. Logistics and Supply Chain - Logistics and supply chain companies can innovate and adapt to the changing demand for pre-owned sneakers and connect retailers with inventory sources.
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