From The Collection: Joy Claire Provides Access to Exclusive Styles
Laura McQuarrie — March 2, 2023 — Fashion
On International Women's Day, eBay is dropping From The Collection: Joy Claire and giving sneaker fans the chance to own sought-after sneakers straight from Joy Claire's closet. This collection celebrates an industry legend, Undefeated's first female employee and the developer of the first female-designed skate shoe partnership at Supra.
This drop will see 50 pairs of Claire's legendary kicks auctioned off exclusively on eBay. All of the sneakers are backed by eBay's Authenticity Guarantee so that sneakerheads and collectors can rest assured that they are getting the real deal.
In the collection, there are rare and coveted styles like the NOCTA x Hot Step Air Terras from Drake's personal collection, and the first run Undefeated x Nike Air Max 97s in a Pelican Case, as well as a 2012 pair of Python Jordan 4s that were customized for Claire by the Shoe Surgeon.
This drop will see 50 pairs of Claire's legendary kicks auctioned off exclusively on eBay. All of the sneakers are backed by eBay's Authenticity Guarantee so that sneakerheads and collectors can rest assured that they are getting the real deal.
In the collection, there are rare and coveted styles like the NOCTA x Hot Step Air Terras from Drake's personal collection, and the first run Undefeated x Nike Air Max 97s in a Pelican Case, as well as a 2012 pair of Python Jordan 4s that were customized for Claire by the Shoe Surgeon.
Trend Themes
1. Exclusive Sneaker Drops - Exclusive drops of rare, coveted sneaker styles is a disruptive innovation opportunity for online marketplaces like eBay to tap into the sneakerhead market.
2. Female-designed Sneakers - Designing and promoting female-designed sneakers is a disruptive innovation opportunity for the male-dominated sneaker industry to tap into the growing market of female sneaker buyers.
3. Authentication Guarantees - Offering authentication guarantees for rare sneakers or collectables is a disruptive innovation opportunity for e-commerce platforms to build trust and increase sales among customers.
Industry Implications
1. E-commerce - E-commerce platforms such as eBay can tap into the lucrative sneakerhead market by offering exclusive drops of rare and coveted styles.
2. Sneaker Industry - Promoting and designing female-designed sneakers in a male-dominated sneaker industry can tap into the growing market of female sneaker buyers and expand the industry's reach.
3. Authentication Industry - Offering authentication guarantees for rare sneakers or collectibles is an innovative service that can build trust and increase sales among customers in the e-commerce industry.
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