WISEACRE Steps into the Cocktail Sphere with 'The Set Up' Drinks
Elena Rahman — December 15, 2021 — Lifestyle
References: wiseacrebrew & brewbound
The Set Up is a new line of ready-to-drink cocktails. WISEACRE Brewing Company, known for its line of beer, has stepped into the canned cocktail industry. The company was inspired by a popular Memphis dive bar's drink menu. Its new range of beverages comes in a 4-pack of 12-ounce cans.
WISEACRE stands out from other canned cocktail and seltzer companies as it uses distilled liquor in its beverages rather than alcohol made from beer-brewing ingredients and techniques. This process often leaves residual flavors and aromas from yeast fermentation. WISEACRE's process of using distilled liquor creates a smoother and more crisp cocktail that incorporates fruit flavors seamlessly. The brand's cocktail flavors include Vodka Soda with Grapefruit, Gine and Soda with Lime, and HiBall with Lemon.
Image Credit: WISEACRE
WISEACRE stands out from other canned cocktail and seltzer companies as it uses distilled liquor in its beverages rather than alcohol made from beer-brewing ingredients and techniques. This process often leaves residual flavors and aromas from yeast fermentation. WISEACRE's process of using distilled liquor creates a smoother and more crisp cocktail that incorporates fruit flavors seamlessly. The brand's cocktail flavors include Vodka Soda with Grapefruit, Gine and Soda with Lime, and HiBall with Lemon.
Image Credit: WISEACRE
Trend Themes
1. RTD Cocktail Innovation - Companies are creating new, canned cocktails that are easy to consume on the go.
2. Premiumization of Canned Cocktails - Companies are offering canned cocktails made with premium-quality, distilled liquor instead of beer-brewing ingredients.
3. Flavored Cocktail Focus - Canned cocktails are increasingly incorporating fruit and other bold flavors for a more unique taste.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers can explore using distilled liquor in their canned cocktail products to offer a smoother, more crisp taste.
2. Cocktail Production - Cocktail producers can consider using fruit flavors and other ingredients to create new, innovative RTD canned cocktail products.
3. Convenience Retail - Convenience retailers can focus on stocking up on canned cocktails, which is a growing segment of the RTD beverage market.
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