The Other Bar Helps Consumers Fight Poverty in the Cocoa Sector
Laura McQuarrie — September 30, 2019 — Lifestyle
References: theother.bar & candyindustry
The United Nations Development Programme and the FairChain Foundation joined forces to create The Other Bar, a chocolate bar that's made from pure, organic Ecuadorian cocoa. The Other Bar is described as an "experiment in Radical Equality" and it challenges consumers to disrupt the cycle of poverty within the cocoa sector.
Farmers only make about 3% of the value of the cocoa that's used to make chocolate, which means that most are simply not able to make a living wage. The Other Bar sets itself apart by supporting farmers with fair prices and faster payments. Inside every milk or dark chocolate bar product, which contains two 50-gram bars, chocolate lovers will find a QR code token that can be scanned. Consumers have the choice of spending the token to save a portion of money on their next purchase or help to support farmers growing cocoa-producing trees.
Farmers only make about 3% of the value of the cocoa that's used to make chocolate, which means that most are simply not able to make a living wage. The Other Bar sets itself apart by supporting farmers with fair prices and faster payments. Inside every milk or dark chocolate bar product, which contains two 50-gram bars, chocolate lovers will find a QR code token that can be scanned. Consumers have the choice of spending the token to save a portion of money on their next purchase or help to support farmers growing cocoa-producing trees.
Trend Themes
1. Radical Equality Movement - The Other Bar's experiment in radical equality presents opportunities for other industries to create products or services that challenge traditional models and promote fairness and equity.
2. Blockchain Transparency - By using QR codes to track the sourcing and production of their chocolate, The Other Bar promotes transparency and blockchain technology as an opportunity for other food industries to increase transparency and reduce exploitation.
3. Socially Responsible Products - The Other Bar's focus on supporting fair prices and faster payment for farmers making its chocolate sets a trend for socially responsible products and presents an opportunity for other food and beverage industries to develop products that align with their customers' values and beliefs.
Industry Implications
1. Food and Beverage Industry - The Other Bar's approach to sourcing and producing its chocolate sets a trend for transparency, fairness, and socially responsible products in the food and beverage industry.
2. Blockchain Industry - The Other Bar's use of blockchain technology to track the sourcing and production of its chocolate sets a trend for transparency and ethical sourcing in the blockchain industry.
3. Agriculture Industry - The Other Bar's focus on supporting fair prices and faster payment for farmers growing cocoa-producing trees sets a trend for fairness and equity in the agriculture industry.
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