The Ritter Sport Don Choco Bar is a Limited-Edition Offering
Michael Hemsworth — September 29, 2021 — Marketing
References: ritter-sport & talkingretail
The Ritter Sport Don Choco bar is a chocolate treat from the brand focused on providing consumers with access to a high-quality treat that's focus on taste as well as sustainability. The chocolate bar is crafted with 100% certified sustainable cocoa that has been sourced from the brand's own plantation in El Cacao, Nicaragua. The bar is being rolled out to retailers in the UK where consumers can pick it up for £1 for a 100-gram bar.
Head of Marketing at Ritter Sport Katy Clark spoke on the new Ritter Sport Don Choco bar saying, "Sustainability is already on trend, and dark milk has a strong appeal for shoppers wanting to try darker and higher cocoa content chocolate and so this delicious new bar, made from 100% certified, sustainable cocoa, is set to be a win-win with consumers and retailers alike.”
Head of Marketing at Ritter Sport Katy Clark spoke on the new Ritter Sport Don Choco bar saying, "Sustainability is already on trend, and dark milk has a strong appeal for shoppers wanting to try darker and higher cocoa content chocolate and so this delicious new bar, made from 100% certified, sustainable cocoa, is set to be a win-win with consumers and retailers alike.”
Trend Themes
1. Sustainable Chocolate Bars - This trend presents an opportunity for chocolate brands to implement ethical sourcing practices and reduce their environmental impact in the production process.
2. Dark Milk Chocolate - Exploring this trend by offering higher percentage cocoa content products can appeal to consumers seeking darker chocolate options.
3. In-house Cocoa Plantations - This trend provides chocolate brands with the opportunity to have greater control over the sourcing and quality of cocoa used in their products.
Industry Implications
1. Chocolate Manufacturing - Chocolate manufacturers can embrace sustainable sourcing practices to meet consumer demand for ethically-produced products.
2. Retail - Retailers can attract eco-conscious consumers by offering and promoting sustainable and ethically-produced chocolate products on their shelves.
3. Agriculture - Agricultural companies can explore opportunities for sustainable cocoa production and partner with chocolate brands looking for eco-friendly sourcing practices.
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