Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Ethical Private-Label Chocolates

Clean the Sky - Positive Eco Trends & Breakthroughs

Lidl's Way To Go! Bar Directly Supports Cocoa Farmers

— December 2, 2020 — Lifestyle
With the Way To Go! bars, Lidl is launching the first US private-label chocolate bars that directly support living incomes for cocoa farmers. The bars guarantee that farmers get "at least the Fairtrade Minimum Price for cocoa and the Fairtrade Premium, as well as an innovative second premium that helps farmers increase income, diversify into new categories and develop new farming techniques to increase yields and income over the long term."

The chocolate bars feature 100% traceable and sustainable Fairtrade cocoa that comes from Ghana's Kuapa Kokoo cooperative, and the products help to support one of the regions where a significant amount of the world's chocolate comes from. The Way To Go! bars are available in classic varieties like milk and dark, with packaging that visually details where the products come from.

Image Credit: Lidl
Trend Themes
1. Direct Farmer Support - By directly supporting cocoa farmers and guaranteeing fair prices, there is an opportunity to disrupt the chocolate industry's supply chain and create a more ethical and sustainable model.
2. Traceable and Sustainable Sourcing - The use of 100% traceable and sustainable Fairtrade cocoa presents an opportunity for other food and beverage industries to improve transparency in their supply chains and meet consumer demand for ethical sourcing.
3. Innovative Premiums for Farmers - The introduction of a second premium to help farmers increase income, diversify, and develop new techniques creates an opportunity for agricultural industries to explore similar models of supporting farmers and promoting innovation.
Industry Implications
1. Chocolate Manufacturing - The chocolate manufacturing industry can leverage this trend by adopting similar practices in supporting cocoa farmers and promoting fair trade, creating a more ethical and sustainable supply chain.
2. Food and Beverage - The food and beverage industry as a whole can benefit from implementing traceable and sustainable sourcing practices to meet consumer demand for ethically sourced products and improve transparency in supply chains.
3. Agriculture Technology - The agriculture technology industry can explore innovative ways to support farmers, such as introducing additional premiums, promoting diversification, and developing new farming techniques to increase yields and income.
2.5
Score
Popularity
Activity
Freshness