The New Bar is Coachella's First Official Nonalcoholic Partner
Laura McQuarrie — March 24, 2023 — Lifestyle
Alcohol-free discovery platform The New Bar is Coachella's first-ever Official Nonalcoholic Partner and at the upcoming desert music festival, attendees will be able to explore alternatives to booze.
In celebration of being Coachella's first non-alcoholic retail partner, The New Bar dropped a Coachella Collection, which includes merch and a selection of the drinks that it will be bringing to the desert. Some of the products that are featured in this collection include Spiritless' Kentucky 74 Bourbon and Le Blanc by French Bloom.
In recent years, there has been a noticeable increase in the demand for no-alcohol drinks. Consumers are increasingly health-conscious and seeking alternatives to traditional alcoholic beverages. Additionally, the rise of mindful drinking and sober socializing movements has contributed to the growth of alcohol-free options.
In celebration of being Coachella's first non-alcoholic retail partner, The New Bar dropped a Coachella Collection, which includes merch and a selection of the drinks that it will be bringing to the desert. Some of the products that are featured in this collection include Spiritless' Kentucky 74 Bourbon and Le Blanc by French Bloom.
In recent years, there has been a noticeable increase in the demand for no-alcohol drinks. Consumers are increasingly health-conscious and seeking alternatives to traditional alcoholic beverages. Additionally, the rise of mindful drinking and sober socializing movements has contributed to the growth of alcohol-free options.
Trend Themes
1. Rise of Alcohol-free Drinks - The increasing demand for no-alcohol drinks has created an opportunity for the food and beverage industry to develop new product lines.
2. Mindful Drinking Movement - The sober socializing movement has created a disruptive innovation opportunity for the hospitality industry to offer new experiences to customers.
3. Alcohol-free Event Partnerships - The partnership between The New Bar and Coachella represents a trend of large events offering non-alcoholic options for attendees.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend of increasing demand for no-alcohol drinks by developing new product lines.
2. Hospitality - Restaurants, bars, and other hospitality businesses have an opportunity to provide unique sober socializing experiences for customers.
3. Event Management - Event companies can partner with alcohol-free brands to provide attendees with non-alcoholic options and capitalize on the rise of mindful drinking.
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