The American Beverage Company Acquires Lemonade Brand Poppilu
References: poppilu & foodnavigator-usa
The American Beverage Corporation has recently acquired the ready-to-drink brand Poppilu to bolster the brand’s presence as a better-for-you alternative to traditional lemonade. The American Beverage Corporation, which operates as a subsidiary of the Harvest Hill Beverage Company, has a current juice portfolio that includes nostalgic brands such as Juicy Juice, SUNNYD, Little Hug Fruit Barrels, Veryfine, Guzzler, and Big Burst.
Poppilu has taken the market by storm by offering its low-sugar, bold-citrus lemonade flavor that satisfies both children's tastebuds and parents' emphasis on nutrition. At 7g of sugar and 30 calories per 6-ounce pouch, Poppilu is available in original lemonade, blueberry, and peach flavors.
Poppilu's Antioxidant Lemonades are available online at the brand's website and at select retailers in the U.S.
Image Credit: Poppilu
Poppilu has taken the market by storm by offering its low-sugar, bold-citrus lemonade flavor that satisfies both children's tastebuds and parents' emphasis on nutrition. At 7g of sugar and 30 calories per 6-ounce pouch, Poppilu is available in original lemonade, blueberry, and peach flavors.
Poppilu's Antioxidant Lemonades are available online at the brand's website and at select retailers in the U.S.
Image Credit: Poppilu
Trend Themes
1. Better-for-you Lemonade - There is an opportunity to create and market low-sugar, low-calorie lemonades as a better-for-you alternative to traditional sugary lemonades.
2. Child-friendly Juice and Beverage Acquisitions - Companies can acquire or develop beverage brands that appeal to children's tastes while also satisfying parents' focus on nutrition.
3. Nostalgic Beverage Flavors with Healthier Profiles - There is potential to offer nostalgic beverage flavors with updated, better-for-you profiles to appeal to consumers across diverse age groups.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can develop and produce low-sugar, low-calorie lemonades that cater to health-conscious consumers.
2. Juice and Juice Boxes - Companies can create and promote fruit juice brands that offer lower sugar and calorie content, while still appealing to children's palates.
3. Food and Beverage Acquisitions - Companies can acquire a diverse range of food and beverage brands that align with an increased demand for better-for-you products.
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