The Jamaican Bobsled Song is Set to Get Sochi Grooving
Angela Rajic — February 18, 2014 — Pop Culture
The Jamaican Bobsled Song will get Olympians grooving at Sochi. The song, written and performed by Sidney Mills, Jon Notar and the Groove Guild, is an unofficial anthem for the spirited Jamaican bobsledders who made their first Olympic appearance in Calgary in 1988.
The Jamaican Bobsled song was written to match with the team's actual run on the track, with shouts of "to the left" and "to the right" meant to match up with the turns the sled makes. The song also makes liberal use of the line "It's bobsled time!" made famous in the film Cool Runnings, a fictional account of Jamaica's first bobsled team. The Jamaican Bobsled song is fun, catchy and a great tribute to memorable athletic team.
The Jamaican Bobsled song was written to match with the team's actual run on the track, with shouts of "to the left" and "to the right" meant to match up with the turns the sled makes. The song also makes liberal use of the line "It's bobsled time!" made famous in the film Cool Runnings, a fictional account of Jamaica's first bobsled team. The Jamaican Bobsled song is fun, catchy and a great tribute to memorable athletic team.
Trend Themes
1. Olympic Anthems - There is a growing trend of athletes and music artists collaborating to create catchy and energizing anthems for the Olympics, presenting a disruption opportunity for the music and sports industries to further collaborate.
2. Virtual Sports Events - Amid the pandemic, this trend can prompt the emergence of virtual Olympic music events and festivals, creating opportunities for the music and sports industries to explore new revenue streams by hosting virtual events.
3. Sports-themed Music Merchandise - This trend can create opportunities for music artists and merchandise companies to collaborate and create unique products ranging from t-shirts to phone cases for sports and music enthusiasts.
Industry Implications
1. Sports - This industry can collaborate with the music industry to create Olympic anthems, merchandise, and virtual events.
2. Music - This industry has a disruption opportunity to collaborate with the sports industry and create unique Olympic anthems and merchandise, as well as host virtual events.
3. Entertainment - With the growing trend of Olympic anthems and virtual events, the entertainment industry can provide a platform for athletes and music artists to showcase their talents and reach a wider audience.
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