Geico x Tag Team Created a Special Mikey Likes It Ice Cream Flavor
Laura McQuarrie — September 14, 2021 — Marketing
References: foodandwine
Tag Team's multi-platinum single Whoomp! (There It Is) was reworked for a Geico ad, Scoop, There It Is, and now fans can enjoy a special Geico x Tag Team ice cream inspired by the commercial. The American auto insurance company reached out to New York's Mikey Likes It Ice Cream to create a special flavor with a base of vanilla with cookie dough, swirls of peanut butter and chocolate-covered marshmallows.
Those who want to taste a pint of Scoop! There It Is for themselves have the chance to dance for it. Geico is hosting a social media contest and winners will need to film themselves on TikTok or Instagram dancing to the catchy tune. The unlikely #GEICOIceCream promises to create a viral sensation because people will be eager to experience the unforgettable flavor.
Those who want to taste a pint of Scoop! There It Is for themselves have the chance to dance for it. Geico is hosting a social media contest and winners will need to film themselves on TikTok or Instagram dancing to the catchy tune. The unlikely #GEICOIceCream promises to create a viral sensation because people will be eager to experience the unforgettable flavor.
Trend Themes
1. Commercial-inspired Ice Creams - The trend of creating unique flavors of ice cream inspired by commercials presents an opportunity for companies to collaborate with ice cream shops and create buzz around their product.
2. Social Media-driven Contests - The use of social media platforms like TikTok and Instagram to host contests creates an opportunity for brands to generate user-generated content and increase brand awareness through viral marketing.
3. Unusual Flavor Combinations - The trend of combining unexpected flavors in ice cream, such as vanilla with cookie dough, peanut butter, and chocolate-covered marshmallows creates an opportunity for ice cream shops to differentiate themselves from competitors and attract customers seeking novel taste experiences.
Industry Implications
1. Advertising - The trend of creating commercial-inspired ice cream flavors offers opportunities for advertising agencies to collaborate with ice cream shops and create unique campaigns that generate buzz and increase brand awareness.
2. Food and Beverage - The trend of combining unique flavor combinations in ice cream offers opportunities for food and beverage companies to innovate and create new products that appeal to consumers seeking novel taste experiences.
3. Social Media - The trend of using social media platforms to host contests presents opportunities for social media companies to offer new features and tools that enable brands to create engaging contests that encourage user-generated content and increase brand awareness.
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