The Perfect British Cheeseboard is Tasty and Convenient
Michael Hemsworth — June 10, 2020 — Marketing
References: butlerscheeses & conveniencestore
The Perfect British Cheeseboard has been launched in the UK by Lancashire cheesemakers Butlers Farmhouse Cheeses as a new product for consumers who are seeking out a convenient option to enjoy at home or when guests drop by. The prepackaged cheeseboard contains three of the brand's signature cheeses including Sunday Best, Blacksticks Blue and Button Mill. The cheeseboard has been created with convenience stores in mind to help consumers access premium products without having to visit a high-end shop.
Fourth-generation Owner of Butlers Farmhouse Cheeses Matthew Hall spoke on The Perfect British Cheeseboard saying, "The Perfect British Cheeseboard product has been designed with ease in mind – with crowd-pleasing farmhouse cheeses that arrive as the ideal package for sharing (or not!) as an instant cheeseboard experience. We also wanted to make it as simple for retailers to tap into the craft cheese movement fuss-free. The Perfect British Cheeseboard achieves this, with great margins for retailers, making it an extremely attractive proposition.”
Fourth-generation Owner of Butlers Farmhouse Cheeses Matthew Hall spoke on The Perfect British Cheeseboard saying, "The Perfect British Cheeseboard product has been designed with ease in mind – with crowd-pleasing farmhouse cheeses that arrive as the ideal package for sharing (or not!) as an instant cheeseboard experience. We also wanted to make it as simple for retailers to tap into the craft cheese movement fuss-free. The Perfect British Cheeseboard achieves this, with great margins for retailers, making it an extremely attractive proposition.”
Trend Themes
1. Prepackaged Cheeseboards - The prepackaged cheeseboard trend offers a convenient option for consumers to enjoy premium cheeses without having to visit a high-end shop.
2. Convenience Store Offerings - Convenience stores can tap into the trend of prepackaged cheeseboards to provide customers with ready-to-serve cheeseboard experiences.
3. Craft Cheese Movement - The prepackaged cheeseboard trend aligns with the craft cheese movement, allowing consumers to easily access and enjoy artisanal cheeses.
Industry Implications
1. Cheese Manufacturing - Cheese manufacturers can capitalize on the trend by developing and marketing prepackaged cheeseboard products.
2. Convenience Store Industry - Convenience stores have the opportunity to expand their offerings by stocking prepackaged cheeseboards as a convenient and premium option for customers.
3. Retail and Grocery Industry - Retailers and grocery stores can benefit from the trend by partnering with cheese manufacturers to stock prepackaged cheeseboards and attract more customers.
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