The Fellowship Challenges the Traditional Aesthetic of Men's Products
Laura McQuarrie — June 17, 2021 — Marketing
References: the-fellowship & cosmeticsbusiness
The Fellowship is a new grooming brand created for the modern gentleman that defies the traditional look of men's products. Unlike many grooming products for men that are packaged with dark color schemes, these ones from The Fellowship adopt clean white schemes and bright chartreuse stripes. With its bold logo, the brand conveys a sense of pride and shamelessness in investing in self-care.
There are other subtle details in the product branding that help to communicate the brand's stance on community and equality, namely the equals sign that shares the benefits of each product. For example, one simple, no-nonsense product spells out that coconut extract equals healthy hair growth.
Some of the products that can be purchased through The Fellowship include Strengthening Shampoo, Nourishing Conditioner, Energising Face & Body Wash and Toning Body Moisturiser.
There are other subtle details in the product branding that help to communicate the brand's stance on community and equality, namely the equals sign that shares the benefits of each product. For example, one simple, no-nonsense product spells out that coconut extract equals healthy hair growth.
Some of the products that can be purchased through The Fellowship include Strengthening Shampoo, Nourishing Conditioner, Energising Face & Body Wash and Toning Body Moisturiser.
Trend Themes
1. Inclusive Grooming Brands - The rise of grooming brands that challenge the traditional masculine aesthetic, catering to a diverse range of consumers.
2. Brand Messaging for Community and Equality - Brands in the grooming industry are communicating messages of equality and inclusivity to appeal to socially conscious consumers.
3. Clean Packaging Design - Grooming brands are adopting clean, modern packaging designs to appeal to consumers who value aesthetics and simplicity.
Industry Implications
1. Personal Care - This industry can benefit from developing grooming products that are inclusive, gender-neutral, and promote equality and diversity.
2. Marketing and Advertising - The market for inclusive grooming products presents opportunities for advertising agencies to create campaigns that resonate with diverse audiences.
3. Packaging Design - The trend towards clean and modern packaging design in the grooming industry presents opportunities for packaging designers to create eye-catching packaging for inclusive products.
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