FRAMA Has Teamed Up with Be My Guest on Its Herbarium Collection
Katherine Pendrill — April 17, 2022 — Fashion
FRAMA, the multidisciplinary design brand based out of Copenhagen, has debuted a gender-neutral collection of self-care goods dubbed 'Herbarium.'
Created in partnership with the Seoul-based creative studio Be My Guest, FRAMA's new Herbarium collection features both hand care and body care products that boast woody and zesty tones. As FRAMA’s founder Niels Strøyer Christophersen explains, "Herbarium is a verdant fragrance that brings together elements of traditional herbal medicine and healing with more recent notions about biodiversity and the importance of reconnecting ourselves with nature." The hand care lineup features hand wash, hand lotion, and hand cream, while the body care range includes items like body oil, body wash, and body lotion.
The new Herbarium is available to shop now from FRAMA’s website.
Image Credit: FRAMA
Created in partnership with the Seoul-based creative studio Be My Guest, FRAMA's new Herbarium collection features both hand care and body care products that boast woody and zesty tones. As FRAMA’s founder Niels Strøyer Christophersen explains, "Herbarium is a verdant fragrance that brings together elements of traditional herbal medicine and healing with more recent notions about biodiversity and the importance of reconnecting ourselves with nature." The hand care lineup features hand wash, hand lotion, and hand cream, while the body care range includes items like body oil, body wash, and body lotion.
The new Herbarium is available to shop now from FRAMA’s website.
Image Credit: FRAMA
Trend Themes
1. Gender-neutral Self-care Products - FRAMA's Herbarium Collection brings a strong and innovative approach to gender-neutral self-care products.
2. Sustainable Self-care - FRAMA's Herbarium Collection highlights the trend of eco-consciousness in self-care products.
3. Herbal Self-care Products - FRAMA's Herbarium Collection showcases a growing trend in natural and herbal self-care products.
Industry Implications
1. Personal Care - The personal care industry can benefit from exploring gender-neutral and sustainable self-care product lines like FRAMA's Herbarium Collection.
2. Eco-friendly Products - Companies in the eco-friendly products industry can take inspiration from FRAMA's Herbarium Collection for their own product development.
3. Herbal Remedies - The herbal remedies industry can explore new innovations in natural and herbal self-care products, like those seen in FRAMA's Herbarium Collection.
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