The Brow App by Anastasia Beverly Hills Leverages Augmented Reality
Laura McQuarrie — March 1, 2021 — Fashion
References: anastasiabeverlyhills & glossy.co
Anastasia Beverly Hills is a beauty brand that has become synonymous with eyebrows and it is now introducing an augmented reality application, called The Brow App, to help people shape, groom and fill in their brows at home. The educational app was created to make expert-level help available on-demand, especially at a time when people are opting for more at-home treatments than in-person beauty appointments.
The augmented reality tool kicks off with a quiz about eyebrow type, including details on how they currently look, the desired result and the user's level of grooming experience. The app also offers guidance with augmented try-on features and a Look Library that shares tips and tricks for achieving perfect eyebrow styles and shapes. The app also shares insight into ABH's trademarked Golden Ratio Method.
The augmented reality tool kicks off with a quiz about eyebrow type, including details on how they currently look, the desired result and the user's level of grooming experience. The app also offers guidance with augmented try-on features and a Look Library that shares tips and tricks for achieving perfect eyebrow styles and shapes. The app also shares insight into ABH's trademarked Golden Ratio Method.
Trend Themes
1. At-home Beauty Apps - The rise of at-home beauty treatments has created an opportunity for augmented reality apps that offer expert-level help on-demand.
2. Augmented Reality Try-on Tools - The Brow App by Anastasia Beverly Hills demonstrates the potential for augmented reality try-on tools to help consumers visualize and experience beauty products before making a purchase.
3. Personalized Beauty Experiences - Apps like The Brow App that offer personalized quizzes and tips are likely to become more popular as consumers seek customized beauty experiences.
Industry Implications
1. Beauty - The beauty industry can explore the potential for augmented reality apps and personalized experiences to enhance at-home treatments and reach a wider audience.
2. Augmented Reality - The development and application of augmented reality technology in the beauty industry can drive innovation and improve the customer experience.
3. Mobile App Development - The success of The Brow App highlights the growing importance of developing mobile apps that offer personalized experiences and expert-level help to consumers.
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