Thatchers Blood Orange Cider is Arriving in February
Michael Hemsworth — January 26, 2022 — Marketing
References: thatcherscider & conveniencestore
The Thatchers Blood Orange cider is being launched by the UK-based family-owned cider brand as a refreshing libation that will provide consumers with a way to enjoy the premium citrus flavor in an alternative manner.
The cider is crafted with a range of naturally sweet dessert apples along with blood orange juice to boot and features a 4% ABV. The product responds to increased interest in the citrusy flavor and is hoped will draw in younger consumers who are interested in trying out or increasing their intake of cider-based libations.
Fourth-generation Cider Maker Martin Thatcher commented on the new Thatchers Blood Orange cider saying, "Packed with sweet, juicy flavour, Thatchers Blood Orange will tease the taste buds and quench the thirst. All our ciders are made with the same deep-rooted responsibility that comes with 117 years of cider making here at Myrtle Farm. This is a juicy addition to the growing Thatchers Cider family, attracting a new generation of cider drinkers. With the blood orange flavour yet to make its mark in cider, Thatchers Blood Orange will cut through a cluttered fruit cider category, whilst introducing new shoppers into cider.”
The cider is crafted with a range of naturally sweet dessert apples along with blood orange juice to boot and features a 4% ABV. The product responds to increased interest in the citrusy flavor and is hoped will draw in younger consumers who are interested in trying out or increasing their intake of cider-based libations.
Fourth-generation Cider Maker Martin Thatcher commented on the new Thatchers Blood Orange cider saying, "Packed with sweet, juicy flavour, Thatchers Blood Orange will tease the taste buds and quench the thirst. All our ciders are made with the same deep-rooted responsibility that comes with 117 years of cider making here at Myrtle Farm. This is a juicy addition to the growing Thatchers Cider family, attracting a new generation of cider drinkers. With the blood orange flavour yet to make its mark in cider, Thatchers Blood Orange will cut through a cluttered fruit cider category, whilst introducing new shoppers into cider.”
Trend Themes
1. Blood-orange Beverages - There is a rising trend in citrusy flavored beverages, particularly those that feature blood-orange flavors.
2. Alternative Alcohol - The trend of younger consumers looking for alternative alcoholic drinks will continue gaining momentum.
3. Cider Innovation - Cider makers are innovating by introducing new flavors and targeting younger demographics.
Industry Implications
1. Beverage Industry - Players in the beverage industry could launch their own blood-orange flavored drinks to capitalize on the trend.
2. Alcoholic Beverage Industry - Cider makers and other alcoholic beverage producers can target a younger demographic by developing alternative alcoholic drinks.
3. Cider Industry - Cider makers can continue innovating their product lines by introducing new and unique flavors, like blood orange.
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