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Refreshing Eco-Friendly Ciders

Thatchers Cider Juicy Apple is Made with 100% Renewable Electricity

— August 12, 2024 — Lifestyle
Thatchers Cider Juicy Apple is the brand's latest creation that's crafted with the utmost attention to quality and flavor, while also taking sustainability into account.

The cider is crafted with 100% renewable electricity with power generated from the 3,500 solar panel array at the Thatchers' Myrtle Farm in Somerset. Featuring a 4% ABV, the cider is packaged in cans and bottles arriving now at Morrisons in the UK, and will catch the attention of shoppers with its vibrant branding. The cider has a decidedly refreshing profile to make it palatable by a wide range of consumers.

Eleanor Thatcher commented on the Thatchers Cider Juicy Apple saying, "There was a gap in the market for a cider that’s made specifically for the next generation. As part of that generation, I know they’re thirsty for a product that meets their expectations for exceptional quality and eco-consciousness. Juicy Apple is perfect for those who are yet to discover the taste of apple cider, and cider lovers alike. It has excited everyone who has tried it, and that’s exciting for us."
Trend Themes
1. Eco-friendly Alcoholic Beverages - The production of drinks with renewable energy sources showcases the growing importance of sustainability in the alcohol industry.
2. Next-generation Ciders - Ciders crafted with the preferences of younger, eco-conscious consumers in mind highlight a shift towards more sustainable and high-quality beverage options.
3. Vibrant Sustainable Packaging - The use of eye-catching, eco-friendly packaging reflects a trend towards combining visual appeal with environmental responsibility in product marketing.
Industry Implications
1. Renewable Energy - The integration of solar power in beverage production methods exemplifies innovative applications of renewable energy across different sectors.
2. Food and Beverage - The creation of sustainably made ciders indicates a push towards environmentally friendly practices within the food and beverage industry.
3. Sustainable Packaging - The development of cider packaging that is attractive yet eco-conscious represents advancements in sustainable packaging solutions.
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