TGI Fridays' Beyond Meat Partnership is Expanding
Ellen Smith — October 3, 2020 — Lifestyle
References: tgifridays & chewboom
TGI Fridays' Beyond Meat partnership is expanding with the introduction of multiple plant-based menu items. As vegan, vegetarian and flexitarian diets become more popular, restaurants are responding with more meat alternatives that are tasty, and easily incorporated into existing dishes.
TGI Fridays' beyond meat partnership has now expanded to include Beyond Chili, Beyond Chili Ballpark Nachos, Beyond Chili Loaded Potato Skins, and the Beyond Chili Cheeseburger. While most restaurants carry one or two vegetarian-friendly items, this partnership expands the possibilities for plant-based diners, who may not have considered TGI Fridays the most diet-friendly option prior. Now, all consumers can enjoy an indulgent meal regardless of their restrictions, widening the consumer base for the already popular chain.
Image Credit: TGI Fridays
TGI Fridays' beyond meat partnership has now expanded to include Beyond Chili, Beyond Chili Ballpark Nachos, Beyond Chili Loaded Potato Skins, and the Beyond Chili Cheeseburger. While most restaurants carry one or two vegetarian-friendly items, this partnership expands the possibilities for plant-based diners, who may not have considered TGI Fridays the most diet-friendly option prior. Now, all consumers can enjoy an indulgent meal regardless of their restrictions, widening the consumer base for the already popular chain.
Image Credit: TGI Fridays
Trend Themes
1. Plant-based Menu - The expansion of TGI Fridays' Beyond Meat partnership highlights the trend of introducing multiple plant-based menu items to cater to vegan, vegetarian, and flexitarian diets.
2. Meat Alternatives - The partnership between TGI Fridays and Beyond Meat showcases the growing trend of restaurants responding to the popularity of meat alternatives by incorporating them into their existing dishes.
3. Diet-friendly Options - TGI Fridays' collaboration with Beyond Meat disrupts the perception of the chain as non-diet-friendly, offering plant-based diners a wider range of indulgent meal options.
Industry Implications
1. Restaurant - The expansion of plant-based menu items in TGI Fridays demonstrates an innovative opportunity for the restaurant industry to attract and cater to the increasing demand for vegan and vegetarian options.
2. Food and Beverage - The growing popularity of meat alternatives, as shown by TGI Fridays' partnership with Beyond Meat, creates a disruptive innovation opportunity for the food and beverage industry to develop and promote alternative protein products.
3. Plant-based Food - TGI Fridays' collaboration with Beyond Meat expands the possibilities for plant-based diners and presents a disruptive innovation opportunity for the plant-based food industry to partner with restaurants and offer more diverse options.
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