Veggies Made Great's Frittata Bites Now Include Beyond Meat® Options
Jana Pijak — May 15, 2023 — Lifestyle
References: veggiesmadegreat
Veggies Made Great is reinventing its signature frittata bites with two new alternative meat options -- the Sausage, Egg & Cheese Frittata made with Beyond Meat® and the Sausage & Pepper Frittata made with Beyond Meat®.
The food brand hopes to encourage more consumers to give meat alternative proteins a try even if they are not fully vegetarian or vegan. Its partnership with Beyond Meat® addresses global climate change and animal welfare concerns while also acknowledging the need for more accessible plant-based grocery products.
By making vegetarian and flexitarian options more accessible, Veggies Made Great is actively helping consumers lower their overall carbon footprint while opening them up to meat alternatives that don't sacrifice great taste.
The food brand hopes to encourage more consumers to give meat alternative proteins a try even if they are not fully vegetarian or vegan. Its partnership with Beyond Meat® addresses global climate change and animal welfare concerns while also acknowledging the need for more accessible plant-based grocery products.
By making vegetarian and flexitarian options more accessible, Veggies Made Great is actively helping consumers lower their overall carbon footprint while opening them up to meat alternatives that don't sacrifice great taste.
Trend Themes
1. Meat Alternative Proteins - Veggies Made Great is tapping into the trend of meat alternative proteins by introducing Beyond Meat® options to their signature frittata bites, encouraging more consumers to give these products a try.
2. Flexitarian Diet - As more consumers aim to reduce their carbon footprint, Veggies Made Great is tapping into the trend of flexitarian diets by offering plant-based options that don't sacrifice taste and convenience.
3. Plant-based Grocery Products - Veggies Made Great's partnership with Beyond Meat® addresses the rising trend of demand for more accessible and diverse plant-based grocery products, offering a new alternative for consumers looking for meat alternatives.
Industry Implications
1. Plant-based Food Industry - Veggies Made Great's innovation in plant-based food products taps into a growing industry focused on providing alternative protein sources for those who want to reduce meat consumption.
2. Climate Change Solutions Industry - With concerns for global climate change and animal welfare on the rise, Veggies Made Great's partnership with Beyond Meat® identifies an opportunity for industry players to address these concerns with innovative solutions.
3. Convenience Food Industry - By creating meat alternative products that are easy and convenient to prepare, Veggies Made Great taps into a growing trend in the convenience food industry to provide healthy, sustainable options for busy consumers.
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