Tesco Finest Dried Pasta Now Comes in Paper-Made Packaging
Michael Hemsworth — November 15, 2024 — Eco
References: tesco & foodanddrinktechnology
Many brands are racing to remove plastic from packaging in response to consumer demand and to reduce waste, which is what we're seeing with Tesco Finest dried pasta that's showing off a decidedly more sustainable alternative.
The private label pasta range is now packaged in paper-made packaging that will reportedly help the brand to save more than 10-million pieces of plastic each year that translates to more than 30 tonnes. The packaging update has seen 10 lines updated with the new packaging that will be in both Tesco and Tesco Express locations. The packaging is 100% recyclable and capable of being recycled curbside in paper collection streams.
Tesco Group Sustainability and Quality Director Claire Lorains spoke on the Tesco Finest dried pasta packaging update saying, "Removing unnecessary plastic is an important way that Tesco can reduce its environmental impact. The new paper packaging works just as well as the old plastic but can be popped into your normal recycling bin with other paper.
We’re proud of the work we’ve done so far to reduce the plastic we use at Tesco but will continue to look for ways to do more.”
The private label pasta range is now packaged in paper-made packaging that will reportedly help the brand to save more than 10-million pieces of plastic each year that translates to more than 30 tonnes. The packaging update has seen 10 lines updated with the new packaging that will be in both Tesco and Tesco Express locations. The packaging is 100% recyclable and capable of being recycled curbside in paper collection streams.
Tesco Group Sustainability and Quality Director Claire Lorains spoke on the Tesco Finest dried pasta packaging update saying, "Removing unnecessary plastic is an important way that Tesco can reduce its environmental impact. The new paper packaging works just as well as the old plastic but can be popped into your normal recycling bin with other paper.
We’re proud of the work we’ve done so far to reduce the plastic we use at Tesco but will continue to look for ways to do more.”
Trend Themes
1. Paper-based Packaging - The shift to paper-based packaging is gaining momentum as brands aim to meet consumer demands for more environmentally friendly products.
2. Plastic Reduction - Reducing plastic use in product packaging addresses growing environmental concerns and supports global sustainability goals.
3. Recyclable Materials - Leveraging 100% recyclable materials in packaging ensures that products align with consumer preferences for eco-friendly choices.
Industry Implications
1. Food and Beverage - The food and beverage industry is pioneering new packaging solutions that minimize environmental impact and cater to eco-conscious consumers.
2. Retail - Retailers are increasingly adopting sustainable packaging to enhance their brand reputation and align with changing consumer values.
3. Packaging - The packaging industry is innovating rapidly to develop sustainable materials that can substitute traditional plastics and reduce waste.
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