The Jose Cuervo Playamar Tequila Hard Seltzer Has a Distinct Flavor
Michael Hemsworth — August 15, 2020 — Marketing
References: cuervo & thespiritsbusiness
Sparkling water-based cocktails are often made with vodka or gin, but the Jose Cuervo Playamar tequila hard seltzer comes as one of the first to make use of a different spirit for a distinct flavor experience. The canned cocktails are made with the brand's signature tequila that is further enhanced with the flavor of lime or grapefruit, depending on the variety. The lime flavor is reported to be an effervescent take on the Margarita, while the grapefruit option is said to imitate the signature Paloma.
The Jose Cuervo Playamar tequila hard seltzer has just 90 calories per can and a 4.5% ABV to make it a libation that's easy to sip with flavors that will call to mind traditional cocktails for consumers to appreciate.
The Jose Cuervo Playamar tequila hard seltzer has just 90 calories per can and a 4.5% ABV to make it a libation that's easy to sip with flavors that will call to mind traditional cocktails for consumers to appreciate.
Trend Themes
1. Tequila-based Cocktails - There is an opportunity to explore tequila-based cocktails as a distinct flavor experience in the ready-to-drink (RTD) alcohol market.
2. Low-calorie Alcoholic Beverages - There is a demand for low-calorie alcoholic beverages and companies could explore this trend to target health-conscious consumers.
3. Canned Cocktails - The popularity of canned cocktails is increasing, and companies could create innovative canned cocktails to capture the growing market.
Industry Implications
1. Ready-to-drink (RTD) Alcoholic Beverages - There is an opportunity for innovation in the RTD alcohol market by exploring tequila-based cocktails as a unique flavor experience.
2. Health & Wellness - The demand for low-calorie alcoholic beverages could be aligned with the health and wellness industry to create more targeted marketing campaigns.
3. Alcohol Packaging - As the popularity of canned cocktails rises, there is a growing opportunity for innovation in alcohol packaging design and materials.
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